The TOC Blog
Information related to the public safety sector and public relations, social media, website design, and more.
Law Enforcement Social Media Policy
We're frequently asked if we have any examples of policies for law enforcement social media teams. Law enforcement policy on social media is a huge topic and several departments want to know how to create one and what to put in it. Because of this, we've written this...
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What Happened to IGTV?
You might have noticed that IGTV can no longer be found on Instagram. In October 2021, Instagram released an update that merged IGTV with Instagram feed videos. Although this may not seem like that big of a change, it is! Instagram had explained its decision to pull out the IGTV button and said users only found IGTV content through the previews shared to the Feed and in Explore. This finding...
How to Garner a Targeted Audience on Social Media
The key to operating a successful social media account is to be intentional with everything. We all want to grow our social audience, with not just a general audience but a targeted audience. Because what’s the point in operating a coffee roaster’s social media account and garnering followers who don’t even like coffee? As professionals, we can use many social media tactics to maximize our...
Instagram Story Music Not Working?
Many of us have been there, creating an Instagram story for a business or agency, but find that we only have limited or no music capabilities at all. There is a way to fix this. At the moment, there are three types of Instagram accounts: personal, creator, and business. Often a business or agency will automatically launch a business Instagram account, which makes sense by definition. But,...
Why You Need To Be Doing Newsletter Marketing
Newsletter marketing is when companies send informational and product-focused content via email to a subscriber list that comprises potential and existing customers. You might not think email marketing is beneficial for your business, but trust us, it is! According to Statista, in 2020, the number of global email users amounted to four billion and is set to grow to 4.6 billion users in 2025....
Not-So-Basic Product Shots
Curious about how we take such professional-looking product shots? Don’t worry; we got you! Product shot photos look so effortless yet can be so challenging to get right. You change the way the product is sitting, the lighting, the angle, and the location, yet it still might not look how you want it. However, product shots shouldn’t be difficult. Here are some quick tips for creating...
Facebook Hashtags, Should You Use Them?
Since Facebook hashtags made their grand debut in 2013, their use quickly fizzled out and became pointless on the platform before making their big return in September 2020. Today, many social media managers are asking, do we use hashtags on Facebook again or not? The short answer is: YES. Use hashtags to amplify your posts. In the past year, Facebook has made some significant changes...
Create Your Visual Identity Through Branding by Following These Five Tips
A brand strategy is the single most important part of building and maintaining a successful business. From choosing a unique name to curating a meaningful logo, strengthening marketing efforts, recruiting the best team, and generating a set of core values… these are all imperative elements needed to build a successful business. A client or customer should never have to guess the...
Live-Streaming Tips for Content Creators
As video continues to lead the way across all social media platforms, live-streaming continues to increase in popularity due to its multi-faceted form of communication. If you have yet to Livestream for your business, organization, law firm, or law enforcement agency, what are you waiting for? We're kidding. But you really should begin implementing live-streaming into your social media...
Public Speaking Tips to Effectively Convey a Message to the Media and Public
Public speaking is a critical part of both public relations and public affairs. Being confident, understanding your audience and organization, and succinctly conveying communicative messages all play an important role in public speaking. Here’s a fun fact, did you know most people would rather die than have to speak in public? format_quoteJerry Seinfeld“According to most studies, people's...
Is a Podcast an Effective Strategy to Market Your Business?
Determining if a podcast is the right fit for you and your business relies heavily upon the amount of time you're willing to take to create and promote content. The outcome of doing such effectively would be forging a tighter relationship with your clients, professional network, and the general public. Podcasts offer so much value if they're done right and are one of the newest, most...