Law Enforcement, Fire Service, and Public Safety Training Classes

Social Media Academy

Social media, when utilized effectively, can serve as a vital tool for public safety and government agencies to engage with their communities, recruit new employees, communicate during emergencies, and disseminate important updates. In this course, you will explore advanced techniques, tips, and resources to create polished, captivating, and professional content. By the end of the course, you’ll feel empowered and prepared to enhance your department’s social media initiatives and make a significant impact.

Topics Covered:

• Creating engaging photos, videos, and graphics
• Writing engaging captions
• Developing an effective content strategy
• Understanding branding essentials
• Navigating legal and policy considerations
• Strategies for boosting reach and engagement
• Best practices for live streaming
• Crafting and sharing news releases via social media
• Building and managing social media teams
• Utilizing insights and analytics for improvement
• Optimizing platform features, settings, and best practices
• Recommendations for apps and equipment

Cost: $499

Social Media for Public Safety Supervisors

In today’s digital landscape, social media plays a pivotal role in communication, public relations, and community engagement for police and fire departments. This course is designed for command staff, supervisors, and managers in public safety who are interested in enhancing their department’s social media initiatives.

Participants will gain insights into crafting effective social media strategies that promote transparency, build community trust, support recruitment efforts, and ultimately enhance public safety.

Through a blend of interactive discussions, case studies, and hands-on activities, attendees will develop the necessary skills and knowledge to create a strong online presence, foster community relationships, and navigate the unique challenges faced by public safety organizations in the digital realm.

Topics Covered:

• The importance of social media in contemporary public safety
• The role of administrators and managers
• Strategies for gaining staff support and participation
• Best practices for content creation and captioning
• Innovative approaches to recruitment through social media
• Building your department’s social media identity
• Understanding analytics and algorithms
• Effective crisis communication techniques
• Utilizing critical incident videos and body-worn camera footage
• Creating and managing social media teams
• Establishing policies and procedures
• Legal and ethical considerations in social media use

Cost: $249

Public Information Officer Workshop

The role of the PIO has evolved significantly over the last few years, and so has the expectation from the public and media to get them transparent-timely information. This course will provide participants with the essential knowledge and practical tools to manage public information, whether it is a routine operation, positive PR story, or critical incident.

Through a blend of lectures, hands-on exercises, and real-world case studies, participants will learn how to develop and implement effective communication strategies, manage media relations, and engage with the public through various channels. By the end of the course, participants will be equipped to navigate the complexities of public information in emergencies and build trust within their communities.

Topics Covered:

• The PIO role – responsibilities and expectations
• Media interviews
• Conducting press conferences
• Laws, policies, and procedures
• How to develop and manage a PIO team
• Developing a crisis communication plan
• Publishing news on social media
• Crisis communication strategies
• Crafting press releases and media kits
• Pitching stories to the media
• Managing multi-agency incidents
• Establishing media partnerships
• EOC operations

Cost: $499

Photography Workshop

Captivating photographs can significantly enhance your department’s communication, community outreach, and recruitment initiatives, elevating the overall perception of your department and its brand identity.

This workshop is led by experienced professional photographers who specialize in law enforcement. Their acclaimed work in this field is both recognized and respected.

Topics Covered:

• Manual photography techniques
• Effective lighting strategies
• Composition principles
• Photo editing with preset filters
• Conducting a complete photoshoot
• Recommended gear for optimal results

Equipment Needed:

• Laptop
• Memory card reader or adapter
• Digital camera
• Photo editing software

Cost: $299

Professional Video Production

This comprehensive two-day video course is designed to equip participants with the knowledge and skills required to maximize the potential of DSLR or mirrorless cameras. Day one focuses on camera settings, achieving proper exposure, and lighting techniques. Day two delves into basic editing techniques and color theory. Through a combination of practical exercises and guided demonstrations, participants will gain hands-on experience and confidence in capturing stunning video and enhancing them through post-processing.

Equipment Required:

• DSLR or Mirrorless Camera with manual control capabilities and 1080p/4k video output
• Laptop equipped with your computer-based video editing software installed (e.g., Finalcut Pro, Premiere Pro, Davinci Resolve)

Topics Covered:

• Introduction to DSLR and Mirrorless Cameras
• Exposure Triangle
• Metering and Focus Techniques
• White Balance and Image Quality
  
• Introduction to Editing Software
• Editing Techniques and Workflow
• Introduction to Color Theory
• Video Project Applying Learned Techniques
  

By the end of this course, participants will have a solid understanding of camera settings, exposure control, and editing techniques. They will be able to confidently use their DSLR or mirrorless cameras to capture high-quality imagery and enhance them through basic editing. Whether you are a beginner or an enthusiast looking to improve your skills, this course will provide you with the tools and knowledge to take your videos to the next level.