TOC Public Relations

Law Enforcement | Fire Service | Public Safety

Public Relations, OIS, and Critical Incident Consultation
Public Safety Website Design & Development
Recruiting, Critical Incident, and OIS Photo and Video Services

Law Enforcement, Fire Service, and Public Safety Training Classes

We provide training classes for law enforcement and fire service public information officers (PIOs) and social media managers.

Upcoming Classes

SEATS AVAILABLE

Social Media Academy

January 29 - 30, 2025

San Diego, CA

$499.00

SEATS AVAILABLE

Social Media Academy

March 4 - 5, 2025

Emeryville, CA

$499.00

SEATS AVAILABLE

Public Information Officer Workshop

March 24 - 25, 2025

Buena Park, CA

$499.00

Custom Department Classes Available

Are you looking for training specifically tailored to your department’s vision, goals, and mission? 

Tamrin Olden and her team can create the ultimate social media, PIO, video and photography classes based on your department’s needs and wants.

About Our Classes

You won’t find yourself sitting in a classroom listening to an instructor tell you why you should be using social media. With us, you’ll get hands-on experience. From actually setting up a photo shoot, to streaming live video, to replying to negative comments, all of our students walk away having “been there, done that.”

The online community is congested. It takes a combination of technique, analysis, and knowledge of user emotion, attitude and perceptions to break through the noise and stir engagement.

Social Media
PIO
Photography
Video
Tamrin Olden of TOC Public Relations teaching police officers in a classroom

Social Media Academy

Social media, when utilized effectively, can serve as a vital tool for public safety and government agencies to engage with their communities, recruit new employees, communicate during emergencies, and disseminate important updates. In this course, you will explore advanced techniques, tips, and resources to create polished, captivating, and professional content. By the end of the course, you’ll feel empowered and prepared to enhance your department’s social media initiatives and make a significant impact.

Topics Covered:

  • Creating engaging photos, videos, and graphics
  • Writing engaging captions
  • Developing an effective content strategy
  • Understanding branding essentials
  • Navigating legal and policy considerations
  • Strategies for boosting reach and engagement
  • Best practices for live streaming
  • Crafting and sharing news releases via social media
  • Building and managing social media teams
  • Utilizing insights and analytics for improvement
  • Optimizing platform features, settings, and best practices
  • Recommendations for apps and equipment

Cost: $499

Public Information Officer Workshop

The role of the PIO has evolved significantly over the last few years, and so has the expectation from the public and media to get them transparent-timely information. This course will provide participants with the essential knowledge and practical tools to manage public information, whether it is a routine operation, positive PR story, or critical incident.

Through a blend of lectures, hands-on exercises, and real-world case studies, participants will learn how to develop and implement effective communication strategies, manage media relations, and engage with the public through various channels. By the end of the course, participants will be equipped to navigate the complexities of public information in emergencies and build trust within their communities.

Topics Covered:

  • The PIO role – responsibilities and expectations
  • Media interviews
  • Conducting press conferences
  • Laws, policies, and procedures
  • How to develop and manage a PIO team
  • Developing a crisis communication plan
  • Publishing news on social media
  • Crisis communication strategies
  • Crafting press releases and media kits
  • Pitching stories to the media
  • Managing multi-agency incidents
  • Establishing media partnerships
  • EOC operations

Cost: $499

Police officers learning professional photography skills from TOC Public Relations

Photography

Great photos can have a dramatic impact on your department’s messaging, community relations, and recruitment efforts and can immediately raise the perception of your department and its branding.

This class is taught by highly knowledgeable professional photographers who work in law Enforcement. Their work is recognizable and respected in the law enforcement arena.

Topics Covered:

  • Manual photo shooting
  • Lighting considerations and techniques
  • Composition
  • Photo editing using pre-set filters
  • Complete a photoshoot
  • Recommended equipment

Equipment Required:

  • Laptop
  • Memory card reader or adapter
  • Digital camera
  • Photo editing software
A TOC Public Relations videographer films a police recruiting video.

Professional Video Production

This comprehensive two-day video course is designed to equip participants with the knowledge and skills required to maximize the potential of DSLR or mirrorless cameras. Day one focuses on camera settings, achieving proper exposure, and lighting techniques. Day two delves into basic editing techniques and color theory. Through a combination of practical exercises and guided demonstrations, participants will gain hands-on experience and confidence in capturing stunning video and enhancing them through post-processing.

Equipment Required:

  • DSLR or Mirrorless Camera with manual control capabilities and 1080p/4k video output
  • Laptop equipped with your computer-based video editing software installed (e.g., Finalcut Pro, Premiere Pro, Davinci Resolve)

Topics Covered:

  • Introduction to DSLR and Mirrorless Cameras
  • Exposure Triangle
  • Metering and Focus Techniques
  • White Balance and Image Quality
  • Introduction to Editing Software
  • Editing Techniques and Workflow
  • Introduction to Color Theory
  • Video Project Applying Learned Techniques

By the end of this course, participants will have a solid understanding of camera settings, exposure control, and editing techniques. They will be able to confidently use their DSLR or mirrorless cameras to capture high-quality imagery and enhance them through basic editing. Whether you are a beginner or an enthusiast looking to improve your skills, this course will provide you with the tools and knowledge to take your videos to the next level.

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Law Enforcement and Public Safety Specific Training Classes

We train law enforcement and fire service public information officers (PIOs) and social media managers the skills required to properly accomplish their missions.

Upcoming Classes

SEATS AVAILABLE

Social Media Academy

January 29 - 30, 2025

San Diego, CA

$499.00

SEATS AVAILABLE

Social Media Academy

March 4 - 5, 2025

Emeryville, CA

$499.00

SEATS AVAILABLE

Public Information Officer Workshop

March 24 - 25, 2025

Buena Park, CA

$499.00

About Our Classes

You won’t find yourself sitting in a classroom listening to an instructor tell you why you should be using social media. With us, you’ll get hands-on experience. From actually setting up a photo shoot, to streaming live video, to replying to negative comments, all of our students walk away having “been there, done that.”

The online community is congested. It takes a combination of technique, analysis, and knowledge of user emotion, attitude and perceptions to break through the noise and stir engagement.

Social Media
PIO
Photography
Video
Tamrin Olden of TOC Public Relations teaching police officers in a classroom

Advanced Social Media

When used effectively, social media can be one of the best tools for public safety and government agencies to connect with their community, communicate in crisis, and share other relevant information. You will learn advanced tips, tricks, and tools to help you produce polished, engaging, and professional content. Upon completing this class, you will have the confidence and training needed to take your department’s social media program to the next level.

Topics Covered:

  • Mobile photo and video content creation
  • Content strategy
  • Branding
  • Legal & policy considerations
  • Boosting reach & engagement
  • Livestreaming
  • News releases on social media
  • Developing & managing social media teams
  • Platform settings
  • Insights and analytics
  • Platform best practices
  • App and equipment recommendations

Public Information Officer

The role of the PIO has evolved significantly over the last few years, and so has the expectation from the public and media to get them transparent-timely information. This training will hone your skills to become more confident in producing and publishing professional content for the media and your community, whether it’s a routine incident, positive PR story, or critical incident. Students will get hands-on practice with all concepts covered and get the opportunity to hear direct feedback and tips from the media. Our lead instructors are public safety communicators with extensive experience implementing the concepts they teach.

Topics Covered:

  • Media interviews
  • Press conferences
  • Laws, policies & procedures
  • How to develop & manage a PIO team
  • Publishing news on social media
  • Crisis communications
  • How to create engaging news releases
  • Pitching stories to the media
  • Managing multi-agency incidents
  • Establishing media partnerships
  • EOC operations
Police officers learning professional photography skills from TOC Public Relations

Photography

Great photos can have a dramatic impact on your department’s messaging, community relations, and recruitment efforts and can immediately raise the perception of your department and its branding.

This class is taught by highly knowledgeable professional photographers who work in law Enforcement. Their work is recognizable and respected in the law enforcement arena.

Topics Covered:

  • Manual photo shooting
  • Lighting considerations and techniques
  • Composition
  • Photo editing using pre-set filters
  • Complete a photoshoot
  • Recommended equipment

Equipment Required:

  • Laptop
  • Memory card reader or adapter
  • Digital camera
  • Photo editing software
A TOC Public Relations videographer films a police recruiting video.

Professional Video Production

This comprehensive two-day video course is designed to equip participants with the knowledge and skills required to maximize the potential of DSLR or mirrorless cameras. Day one focuses on camera settings, achieving proper exposure, and lighting techniques. Day two delves into basic editing techniques and color theory. Through a combination of practical exercises and guided demonstrations, participants will gain hands-on experience and confidence in capturing stunning video and enhancing them through post-processing.

Equipment Required:

  • DSLR or Mirrorless Camera with manual control capabilities and 1080p/4k video output
  • Laptop equipped with your computer-based video editing software installed (e.g., Finalcut Pro, Premiere Pro, Davinci Resolve)

Topics Covered:

  • Introduction to DSLR and Mirrorless Cameras
  • Exposure Triangle
  • Metering and Focus Techniques
  • White Balance and Image Quality
  • Introduction to Editing Software
  • Editing Techniques and Workflow
  • Introduction to Color Theory
  • Video Project Applying Learned Techniques

By the end of this course, participants will have a solid understanding of camera settings, exposure control, and editing techniques. They will be able to confidently use their DSLR or mirrorless cameras to capture high-quality imagery and enhance them through basic editing. Whether you are a beginner or an enthusiast looking to improve your skills, this course will provide you with the tools and knowledge to take your videos to the next level.