TOC Public Relations

Law Enforcement | Fire Service | Public Safety

Public Relations, OIS, and Critical Incident Consultation
Public Safety Website Design & Development
Recruiting, Critical Incident, and OIS Photo and Video Services

Training Classes

Law Enforcement and Public Safety Specific Training

We train law enforcement and fire service public information officers (PIOs) and social media managers the skills required to properly accomplish their missions.

Upcoming Classes

Tamrin Olden

CEO and Lead Instructor

Public Information Officer  |  Public Safety Marketing Tactician | Social Media Strategist | CEO & Business Owner

Tamrin Olden, CEO of TOC Public Relations

About Our Classes

You won’t find yourself sitting in a classroom listening to an instructor tell you why you should be using social media. With us, you’ll get hands-on experience. From actually setting up a photo shoot, to streaming live video, to replying to negative comments, all of our students walk away having “been there, done that.”

The online community is congested. It takes a combination of technique, analysis, and knowledge of user emotion, attitude and perceptions to break through the noise and stir engagement.

Social Media
PIO
Photography
Video
Tamrin Olden of TOC Public Relations teaching police officers in a classroom

Advanced Social Media

When used effectively, social media can be one of the best tools for public safety and government agencies to connect with their community, communicate in crisis, and share other relevant information. You will learn advanced tips, tricks, and tools to help you produce polished, engaging, and professional content. Upon completing this class, you will have the confidence and training needed to take your department’s social media program to the next level.

Topics Covered:

  • Mobile photo and video content creation
  • Content strategy
  • Branding
  • Legal & policy considerations
  • Boosting reach & engagement
  • Livestreaming
  • News releases on social media
  • Developing & managing social media teams
  • Platform settings
  • Insights and analytics
  • Platform best practices
  • App and equipment recommendations

Public Information Officer

The role of the PIO has evolved significantly over the last few years, and so has the expectation from the public and media to get them transparent-timely information. This training will hone your skills to become more confident in producing and publishing professional content for the media and your community, whether it’s a routine incident, positive PR story, or critical incident. Students will get hands-on practice with all concepts covered and get the opportunity to hear direct feedback and tips from the media. Our lead instructors are public safety communicators with extensive experience implementing the concepts they teach.

Topics Covered:

  • Media interviews
  • Press conferences
  • Laws, policies & procedures
  • How to develop & manage a PIO team
  • Publishing news on social media
  • Crisis communications
  • How to create engaging news releases
  • Pitching stories to the media
  • Managing multi-agency incidents
  • Establishing media partnerships
  • EOC operations
Police officers learning professional photography skills from TOC Public Relations

Photography

Great photos can have a dramatic impact on your department’s messaging, community relations, and recruitment efforts and can immediately raise the perception of your department and its branding.

This class is taught by highly knowledgeable professional photographers who work in law Enforcement. Their work is recognizable and respected in the law enforcement arena.

Topics Covered:

  • Manual photo shooting
  • Lighting considerations and techniques
  • Composition
  • Photo editing using pre-set filters
  • Complete a photoshoot
  • Recommended equipment

Equipment Required:

  • Laptop
  • Memory card reader or adapter
  • Digital camera
  • Photo editing software
A TOC Public Relations videographer films a police recruiting video.

Professional Video Production

This comprehensive two-day video course is designed to equip participants with the knowledge and skills required to maximize the potential of DSLR or mirrorless cameras. Day one focuses on camera settings, achieving proper exposure, and lighting techniques. Day two delves into basic editing techniques and color theory. Through a combination of practical exercises and guided demonstrations, participants will gain hands-on experience and confidence in capturing stunning video and enhancing them through post-processing.

Equipment Required:

  • DSLR or Mirrorless Camera with manual control capabilities and 1080p/4k video output
  • Laptop equipped with your computer-based video editing software installed (e.g., Finalcut Pro, Premiere Pro, Davinci Resolve)

Topics Covered:

  • Introduction to DSLR and Mirrorless Cameras
  • Exposure Triangle
  • Metering and Focus Techniques
  • White Balance and Image Quality
  • Introduction to Editing Software
  • Editing Techniques and Workflow
  • Introduction to Color Theory
  • Video Project Applying Learned Techniques

By the end of this course, participants will have a solid understanding of camera settings, exposure control, and editing techniques. They will be able to confidently use their DSLR or mirrorless cameras to capture high-quality imagery and enhance them through basic editing. Whether you are a beginner or an enthusiast looking to improve your skills, this course will provide you with the tools and knowledge to take your videos to the next level.

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Our Latest Training Tips

Law Enforcement and Public Safety Specific Training

We train law enforcement and fire service public information officers (PIOs) and social media managers the skills required to properly accomplish their missions.

Upcoming Classes

A TOC Public Relations videographer films a police recruiting video.
Seats Available

Professional Video Production

July 17 - 18, 2024

Irvine, CA

$599.00

Seats Available

Advanced Social Media

August 5 - 6, 2024

Grover Beach, CA

$449.00

Students attend a TOC Public Relations Public Information Officer Workshop
Seats Available

Public Information Officer

August 20 - 21, 2024

Westminster, CA

$449.00

About Our Classes

You won’t find yourself sitting in a classroom listening to an instructor tell you why you should be using social media. With us, you’ll get hands-on experience. From actually setting up a photo shoot, to streaming live video, to replying to negative comments, all of our students walk away having “been there, done that.”

The online community is congested. It takes a combination of technique, analysis, and knowledge of user emotion, attitude and perceptions to break through the noise and stir engagement.

Social Media
PIO
Photography
Video
Tamrin Olden of TOC Public Relations teaching police officers in a classroom

Advanced Social Media

When used effectively, social media can be one of the best tools for public safety and government agencies to connect with their community, communicate in crisis, and share other relevant information. You will learn advanced tips, tricks, and tools to help you produce polished, engaging, and professional content. Upon completing this class, you will have the confidence and training needed to take your department’s social media program to the next level.

Topics Covered:

  • Mobile photo and video content creation
  • Content strategy
  • Branding
  • Legal & policy considerations
  • Boosting reach & engagement
  • Livestreaming
  • News releases on social media
  • Developing & managing social media teams
  • Platform settings
  • Insights and analytics
  • Platform best practices
  • App and equipment recommendations

Public Information Officer

The role of the PIO has evolved significantly over the last few years, and so has the expectation from the public and media to get them transparent-timely information. This training will hone your skills to become more confident in producing and publishing professional content for the media and your community, whether it’s a routine incident, positive PR story, or critical incident. Students will get hands-on practice with all concepts covered and get the opportunity to hear direct feedback and tips from the media. Our lead instructors are public safety communicators with extensive experience implementing the concepts they teach.

Topics Covered:

  • Media interviews
  • Press conferences
  • Laws, policies & procedures
  • How to develop & manage a PIO team
  • Publishing news on social media
  • Crisis communications
  • How to create engaging news releases
  • Pitching stories to the media
  • Managing multi-agency incidents
  • Establishing media partnerships
  • EOC operations
Police officers learning professional photography skills from TOC Public Relations

Photography

Great photos can have a dramatic impact on your department’s messaging, community relations, and recruitment efforts and can immediately raise the perception of your department and its branding.

This class is taught by highly knowledgeable professional photographers who work in law Enforcement. Their work is recognizable and respected in the law enforcement arena.

Topics Covered:

  • Manual photo shooting
  • Lighting considerations and techniques
  • Composition
  • Photo editing using pre-set filters
  • Complete a photoshoot
  • Recommended equipment

Equipment Required:

  • Laptop
  • Memory card reader or adapter
  • Digital camera
  • Photo editing software
A TOC Public Relations videographer films a police recruiting video.

Professional Video Production

This comprehensive two-day video course is designed to equip participants with the knowledge and skills required to maximize the potential of DSLR or mirrorless cameras. Day one focuses on camera settings, achieving proper exposure, and lighting techniques. Day two delves into basic editing techniques and color theory. Through a combination of practical exercises and guided demonstrations, participants will gain hands-on experience and confidence in capturing stunning video and enhancing them through post-processing.

Equipment Required:

  • DSLR or Mirrorless Camera with manual control capabilities and 1080p/4k video output
  • Laptop equipped with your computer-based video editing software installed (e.g., Finalcut Pro, Premiere Pro, Davinci Resolve)

Topics Covered:

  • Introduction to DSLR and Mirrorless Cameras
  • Exposure Triangle
  • Metering and Focus Techniques
  • White Balance and Image Quality
  • Introduction to Editing Software
  • Editing Techniques and Workflow
  • Introduction to Color Theory
  • Video Project Applying Learned Techniques

By the end of this course, participants will have a solid understanding of camera settings, exposure control, and editing techniques. They will be able to confidently use their DSLR or mirrorless cameras to capture high-quality imagery and enhance them through basic editing. Whether you are a beginner or an enthusiast looking to improve your skills, this course will provide you with the tools and knowledge to take your videos to the next level.