A Full-Service
Public Relations Firm
The recognized leader in digital media,
communications, and public relations for
public safety and government.
We are Brand Builders & Storytellers
Your brand is a combination of your community’s perception of your agency and the steps you take to make a professional image. If you don’t tell your story, someone else will.
TRAINING
Widely recognized for delivering industry-leading public safety training in social media, content creation, and PIO communications.
WEBISTES
We build department and recruitment websites that are effective and reliable.
PHOTOS/VIDEO
Professional recruitment and critical incident photos and video services.
CONSULTING
Make TOC Public Relations part of your communications and marketing team.
Social Media, PIO, and Content Creation Training
for Public Safety
TOC’s training classes cover best practices for using social media platforms, understanding privacy laws, crisis communication strategies, photography, videography, and much more!
Public Safety Department, Recruitment, and Association Websites
In public safety website design, TOC Public Relations prioritizes functionality, intuitive navigation, responsive layouts, accessibility, and a user experience that serves both your community and your team.
Our Latest Productions
Irvine
Police Department
A department website focusing on community programs and resources.
Tustin
Police Department
A recruitment website with an innovative approach to connecting with applicants.
La Verne
Police Department
A department website focusing on technology benefitting the community.
Latest News
Stay up to date with the latest law enforcement, fire service, and public safety social media and PIO news from our blog.
Building Trust Through Digital Transparency: Why Public Safety Websites Matter More Than Ever
Find out why it is important for law enforcement and...
Building Trust Through Digital Transparency: Why Public Safety Websites Matter More Than Ever
Find out why it is important for law enforcement and public safety to have well designed and user-friendly websites.
New Tools and Trends Every PIO Should Know for Smartphone Video
Finding Your Niche in PR: Lessons from Tamrin Olden
Click. Apply. Serve. Exploring Irvine PD’s New Recruitment Website
More from TOC
Consulting
TOC Public Relations combines our public-safety experience with strategic communications expertise to strengthen and protect your agency’s image. We identify the key factors impacting your public perception, develop targeted strategies to address them, and continuously monitor and adjust efforts to maximize impact. Partnering with TOC PR means improved reputation, increased trust and credibility with your community, and greater visibility for your department.
Professional photo, video, and design services
With TOC Public Relations’ team of skilled content creators behind the camera and the computer, your critical incident, recruitment, and program videos, photos, and graphics will highlight your professionalism and clearly communicate your story.
Featured Videos
MORE THAN
YEARS IN BUSINESS
OVER
WEBSITES BUILT
MORE THAN
TRAINED
Trusted By
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Strong leadership includes strong digital communication 📲
Our Social Media for Public Safety Supervisors class equips command staff and managers with tools for strategy, policy, crisis response, recruitment, and building community trust.
🗓️ February 2, 2026
📍San Luis Obispo, CA
Register online with link in bio 🔗
#publicsafety #lawenforcement #socialmediamanager #tocpublicrelations
Sneak peak of our @pasadenapd recruitment video project…stay tuned 👀
#publicsafety #lawenforcement #policerecruitment
🎥 Short clip from out shoot with @tacbookusa for the launch of their new app 📲
We’ve had the opportunity to work with this company for the last 5️⃣ years; it’s been awesome to see them expand and grow 🚀
#tocpublicrelations #publicsafety #lawenforcement #policeofficer #deputysheriff
El Monte PD is breaking the status quo in recruitment videos.
Many recruitment videos default to the same formula: a yearbook of every unit mixed with sirens and tactical shots, then sprinkled with community relations. EMPD took a different approach - showing how they took tragedy as an opportunity to improve and invest in technology, equipment and wellness.
Potential applicants see a department that doesn’t gloss over tough moments, one that values legacy and community, not just the highlight reel. By also speaking directly to lateral applicants, highlighting multi-generational members, and featuring home-grown candidates, the message becomes inclusive and relatable.
Thank you for the opportunity to work on this project, truly an honor @chiefjakefisher @911strong
#lawenforcement #publicsafety #policerecruiting #policeofficer
@policeone
