Reflecting on Crisis Communications in 2024: Lessons Learned
The year 2024 was marked by a series of high-profile crises that underscored the importance of effective communication in times of turmoil.
Most Popular
Latest Articles
Addressing Misinformation; Strategies for Public Information Officers
Misinformation can spread quickly, leading to public confusion and mistrust. Address it immediately and effectively to prevent issues and lack of trust.
Storytelling in Government: How To Connect With Your Audience
Storytelling by government agencies can mitigate the effects of information overload and limited attention spans among their targeted audiences.
TOC Public Relations Partners with John Mattingly to Tell His Side of the Breonna Taylor Story
In the complex, often polarizing world of media narratives, presenting a balanced view is critical for police officers, firefighters, and media professionals.
Locked Out of Your Department’s Facebook Account? Meta Has a Solution Coming
Locked out of the department’s Facebook page? Meta has a solution they’re slowly rolling out that will help police, fire, and marketers get back online quickly.
In The Media Articles
The PIO Podcast with Guest Tamrin Olden
Tamrin Olden of TOC Public Relations speaks with Robert Tornabene about law enforcement and public safety social media communications
Three Cops Talk Podcast with Guest Tamrin Olden
In this episode, Tamrin Olden of TOC Public Relations discusses how to effectively manage law enforcement social media messaging.
Marketing Articles
Top Trends in Public Relations to Watch in 2025
From the rise of AI and data-driven strategies to authenticity and purpose-led communication, trends shaping the future of public relations are dynamic.
Create Your Visual Identity Through Branding by Following These Five Tips
Your brand strategy is the single most important part of building and maintaining a successful business. Learn some tips from TOC Public Relations.
Media Relations Articles
Reflecting on Crisis Communications in 2024: Lessons Learned
The year 2024 was marked by a series of high-profile crises that underscored the importance of effective communication in times of turmoil.
Addressing Misinformation; Strategies for Public Information Officers
Misinformation can spread quickly, leading to public confusion and mistrust. Address it immediately and effectively to prevent issues and lack of trust.
Crafting the Perfect Crisis Response: Tips from Top PIOs
Tamrin Olden highlights the importance of simplicity in crisis communications in this article from Robert Tornabene.
Four Tips for Building Relationships With The Media
Having a good relationship with the media can help police and sheriff’s departments promote transparent and positive coverage.
Recruiting Articles
We Need Your Vote! TOC Makes POLICE1 List for Top Police Recruitment Videos of 2024
In an era where effective police recruitment is more crucial than ever, the Chula Vista Police Department has taken a step forward with its innovative video.
How Law Enforcement, Fire Service, and Public Safety Communities Can Use Hashtags to Make an Impact
Hashtags used by law enforcement and fire service leads to community trust, vital conversations, and communications during routine operations and crises.
Boost Your Police Recruitment Website With These 5 Expert Tips!
Is your police department’s recruiting website not showing up in search results? Fix this and show up when people search “what police departments are hiring.”
Top Three Law Enforcement Recruitment Strategies
Law enforcement officers protect people’s lives who may be in distress and property from crimes, fires, and everything else. Their daily duties can include interrogating and apprehending suspects, providing first aid to someone involved in a traffic accident, and speaking to a class of students about safety or life lessons, all within the safe shift
Social Media Articles
We Need Your Vote! TOC Makes POLICE1 List for Top Police Recruitment Videos of 2024
In an era where effective police recruitment is more crucial than ever, the Chula Vista Police Department has taken a step forward with its innovative video.
How Law Enforcement, Fire Service, and Public Safety Communities Can Use Hashtags to Make an Impact
Hashtags used by law enforcement and fire service leads to community trust, vital conversations, and communications during routine operations and crises.
Top Trends in Public Relations to Watch in 2025
From the rise of AI and data-driven strategies to authenticity and purpose-led communication, trends shaping the future of public relations are dynamic.
Should Public Safety Agencies Create Accounts on BlueSky or TruthSocial?
As BlueSky and TruthSocial emerge, the question arises—should public safety agencies consider creating accounts on these politically charged platforms?
Video Articles
We Need Your Vote! TOC Makes POLICE1 List for Top Police Recruitment Videos of 2024
In an era where effective police recruitment is more crucial than ever, the Chula Vista Police Department has taken a step forward with its innovative video.
The Necessity of Transparency in Critical Incident Videos
Tamrin Olden shares best practices for law enforcement agencies creating critical incident videos. In today’s landscape, transparency is an absolute necessity.
Revolutionizing Video Content: Tips, Tricks, and AI Tool
Explore the power of AI in video production – from rescuing your audio, removing backgrounds, to transcribing your videos. Join us at TOC Conference!
Viral Videos; Be Careful Chasing Vanity Metrics
Everyone hopes the content they create goes viral, and it is seen by many. Public safety and government agencies need to be cautious about these videos.
Website Articles
Storytelling in Government: How To Connect With Your Audience
Storytelling by government agencies can mitigate the effects of information overload and limited attention spans among their targeted audiences.
TOC Public Relations Partners with John Mattingly to Tell His Side of the Breonna Taylor Story
In the complex, often polarizing world of media narratives, presenting a balanced view is critical for police officers, firefighters, and media professionals.
San Joaquin County Probation Department’s New Website
The new San Joaquin County Probation Department website designed by TOC Public Relations offers easy navigation, resources, news, and recruitment info.
National Real Time Crime Center Association’s New Website
With expertise in law enforcement websites, TOC Public Relations was chosen by the National Real Time Crime Center Association to develop their new website.
Featured Articles
Reflecting on Crisis Communications in 2024: Lessons Learned
The year 2024 was marked by a series of high-profile crises that underscored the importance of effective communication in times of turmoil.
We Need Your Vote! TOC Makes POLICE1 List for Top Police Recruitment Videos of 2024
In an era where effective police recruitment is more crucial than ever, the Chula Vista Police Department has taken a step forward with its innovative video.
How Law Enforcement, Fire Service, and Public Safety Communities Can Use Hashtags to Make an Impact
Hashtags used by law enforcement and fire service leads to community trust, vital conversations, and communications during routine operations and crises.