Law Enforcement | Fire Service | Public Safety

Public Relations, OIS, and Critical Incident Consultation

Public Safety Website Design & Development

Recruiting, Critical Incident, and OIS Photo and Video Services

  • Home
  • Meet Tamrin Olden
        • Tamrin Olden speaking to the news media at a press conference
        • Public Relations Consulting

          Your department’s messaging and reputation needs to be on-point both in good times and bad times.

        • Learn More
        • Website Design & Development

          Professional custom-built websites specifically designed for law enforcement, fire service, and public safety.

        • Learn More
        • Tamrin Olden of TOC Public Relations a social media class
        • Training Classes

          PIO, Social Media, Photo and Video training for law enforcement, fire service, and public safety.

        • Learn More
        • TOC Public Relations filming a news confernece
        • Content Creation

          Professional videography, photography, and graphics for recruiting efforts, OIS and critical incident videos.

        • Learn More
  • Training Calendar
        • TOC Public Relations
        • The TOC Public Relations Blog
        • News and Articles

          News, information, tips, and events for the social media and PIO community.

        • Read More
        • TOC Public Relations resources and tools
        • Resources

          Information, software, apps, legal info, and more.

        • Learn More
        • The TOC Newsletter
        • Get Our Newsletter

          Get our great blog, class announcements, and other info delivered to your inbox.

        • Subscribe
        • Send TOC Public Relations a message
        • Send a Message

          Have a question or just want to chat? Send us a message, and we’ll be in touch as soon as possible.

        • Send a Message
        • TOC Public Relations Consultation Request
        • Schedule a Consult

          Schedule a video meeting with Tamrin to see how you can get your agency on the path to greatness.

        • Schedule a Consult
        • Newsletter & Blog Content Submission
        • Submit Content

          Have content for your newsletter or blog? Use this form to create a support ticket to get us working for you now!

        • Submit Content
        • TOC Public Relations Website Support
        • Support Request

          Need something updated or changed on your website? Having a technical issue? Submit a support ticket here.

        • Support Request

The TOC Blog: Social Media Category

Information related to the public safety sector and public relations, social media, website design, and more.

Viral Videos; Be Careful Chasing Vanity Metrics

Viral Videos; Be Careful Chasing Vanity Metrics

We all love watching funny or entertaining videos involving those who work in a profession often surrounded by tragedies and the worst society has to offer. The men and women of law enforcement have a tough job many wish they could do, but only a few are qualified to...

RECENT SOCIAL MEDIA ARTICLES

Police Recruitment Videos; Five Tips to Make Yours Effective

Police departments across the country are constantly searching for talented, passionate, and dedicated individuals who want to serve their community. One of the most effective and cost-efficient ways for police departments to attract top police candidates is through recruitment videos. Recruitment videos allow departments to give potential applicants a glimpse into their culture, mission,...

YouTube Custom Handles For Police and Fire Departments

If you're involved in public safety, you know that having a YouTube account is essential for distributing your messages to your community. YouTube is great for expanding the reach of your recruitment videos, news releases, press conferences, and more. A recent YouTube announcement opens the door to customizing your channel further. While certain channels could have custom domain names, it...

California Law Regulates Police Social Media Posts

On July 23, 2021, California Governor Gavin Newsom approved Assembly Bill 1475, which regulates the posting of booking photos on social media platforms by law enforcement agencies. On January 1, 2022, California Penal Code Section 13665 became law. Here’s what you need to know as a public affairs officer or social media manager posting for a law enforcement agency. Non Violent Crimes If a person...

Top Three Law Enforcement Recruitment Strategies

Law enforcement officers protect people's lives who may be in distress and property from crimes, fires, and everything else. Their daily duties can include interrogating and apprehending suspects, providing first aid to someone involved in a traffic accident, and speaking to a class of students about safety or life lessons, all within the safe shift. Therefore, it's paramount that agencies...

What Happened to IGTV?

You might have noticed that IGTV can no longer be found on Instagram. In October 2021, Instagram released an update that merged IGTV with Instagram feed videos. Although this may not seem like that big of a change, it is! Instagram had explained its decision to pull out the IGTV button and said users only found IGTV content through the previews shared to the Feed and in Explore. This finding...

How to Garner a Targeted Audience on Social Media

The key to operating a successful social media account is to be intentional with everything. We all want to grow our social audience, with not just a general audience but a targeted audience. Because what’s the point in operating a coffee roaster’s social media account and garnering followers who don’t even like coffee? As professionals, we can use many social media tactics to maximize our...

Instagram Story Music Not Working?

Many of us have been there, creating an Instagram story for a business or agency, but find that we only have limited or no music capabilities at all. There is a way to fix this. At the moment, there are three types of Instagram accounts: personal, creator, and business. Often a business or agency will automatically launch a business Instagram account, which makes sense by definition. But,...

Facebook Hashtags, Should You Use Them?

Since Facebook hashtags made their grand debut in 2013, their use quickly fizzled out and became pointless on the platform before making their big return in September 2020.  Today, many social media managers are asking, do we use hashtags on Facebook again or not? The short answer is: YES. Use hashtags to amplify your posts.  In the past year, Facebook has made some significant changes...

Live-Streaming Tips for Content Creators

As video continues to lead the way across all social media platforms, live-streaming continues to increase in popularity due to its multi-faceted form of communication.  If you have yet to Livestream for your business, organization, law firm, or law enforcement agency, what are you waiting for? We're kidding. But you really should begin implementing live-streaming into your social media...

Elevate Digital Media with Social Media Management Software

There are numerous social media management programs on the market today, and they all have the ability to assist you with planning cohesive content on a weekly, monthly, and even yearly basis. These management programs are an excellent choice for anyone out there who is in the market for efficiency and saving time by automating content shared across all platforms.  With social media...