There's nothing more anxiety-producing or frustrating than opening the Facebook app only to find you're locked out of the department's Facebook page. Pages sometimes go down due to hackers gaining access to them, improper page creation, or some form of violation or...
Your Community’s Concerns – Are You Addressing Them on Social Media?
In today's digitally connected world, community engagement has transcended traditional methods, evolving into a dynamic and interactive process predominantly taking place online. Police and fire departments, as well as other public safety agencies, frequently use...
Censoring on Police Officer Social Media Accounts; Can You Do It?
All across our country, police officers, deputy sheriffs, firefighters, and other public safety personnel have created accounts on Instagram, TikTok, Facebook, etc. The majority of these accounts and posts are a way to share information and keep in touch with family...
California Requires Police Remove Booking Photos on Social Media
The dissemination of booking photos on social media has been a hotly debated topic in recent years. While some argue that the practice aids in maintaining public safety and transparency, others raise concerns over privacy and unwarranted reputational damage. In...
Uncover The Surprising Reasons To Keep Social Media Comments On
Are you sick of the haters and trolls using your department's social media platforms as a sounding board for their personal agendas? Wondering how to deal with it? In this article, TOC Public Relations CEO Tamrin Olden and Director of Operations Mike Bires lend their...
Law Enforcement Social Media Policy
We're frequently asked if we have any examples of policies for law enforcement social media teams. Law enforcement policy on social media is a huge topic and several departments want to know how to create one and what to put in it. Because of this, we've written this...
Social Media Content Strategy for Law Enforcement Agencies
Social media has brought about a massive change in the way people communicate and interact with each other. With more than 3 billion active users worldwide and counting, social media is a vital tool for law enforcement and public safety agencies for communication,...
Creating a Successful Social Media Team
As the use of social media by law enforcement, the fire service, and government organizations continues to grow, so does the need for agencies to have a successful social media team. A social media team can help an agency connect with its community, share information,...
Viral Videos; Be Careful Chasing Vanity Metrics
We all love watching funny or entertaining videos involving those who work in a profession often surrounded by tragedies and the worst society has to offer. The men and women of law enforcement have a tough job many wish they could do, but only a few are qualified to...
YouTube Custom Handles For Police and Fire Departments
If you're involved in public safety, you know that having a YouTube account is essential for distributing your messages to your community. YouTube is great for expanding the reach of your recruitment videos, news releases, press conferences, and more. A recent YouTube...
California Law Regulates Police Social Media Posts
On July 23, 2021, California Governor Gavin Newsom approved Assembly Bill 1475, which regulates the posting of booking photos on social media platforms by law enforcement agencies. On January 1, 2022, California Penal Code Section 13665 became law. Here’s what you...
How to Garner a Targeted Audience on Social Media
The key to operating a successful social media account is to be intentional with everything. We all want to grow our social audience, with not just a general audience but a targeted audience. Because what’s the point in operating a coffee roaster’s social media...