Search engine optimization (SEO) references how easy it is for a search engine such as Google, Bing, Yahoo, etc., to locate your website online. Increasing your rankings through SEO will ensure more eyes cross the interface of your website.
It’s important to note that over 90 percent of searches are performed through Google, so it’s essential that your website is optimized on the platform.
Remember, the stronger your content, the more visitors are likely to stay on your page.
Here are a few tips to assist you in optimizing your content to impress the search engines.
To strengthen your relevancy, make sure your website is valuable. When a user clicks on your website, make sure the information can be easily found; intuitively arrange material. You can enhance your website’s relevancy through on-page SEO (direct use of SEO elements on the website) and off-page SEO (backlinks from another site), which tells Google and the reader that your content has all the correct keywords and indicators. You want to make sure you have all the correct keywords in the title, body, image descriptions, and supporting keywords related to the topic to increase optimization.
Keywords used on your content’s title, body, and image descriptions should be updated around every three months. Since keyword popularity constantly changes, older popular keywords can quickly vanish.
Please note that you can utilize dozens of keywords on your content and cover all ends, but that doesn’t necessarily work. Besides ensuring your content is valuable, keywords used to push the content you’re sharing should target specifics. For instance, if your piece of content is about elevating “search engine optimization,” you’d want to use current popular SEO keywords such as “Increase SEO on Google” and “Increase SEO free.” Make sure to google current popular keywords before inserting them, as this will make your website and its content all the more meaningful.
Everything from meta-titles, headers, tags, and descriptions plays an essential role in your website’s SEO strategy. Meta-titles are the first thing you see when you google anything, and this often determines if you’ll click on the link or not. It’s important to tailor your meta-title in a way where it’s directly related to the content you offer on your website. The meta-title needs to be followed by a succinct meta-description in one sentence, so when search engines are scanning keywords, they’re likely to rank your content higher due to the search terms.
Another element you can capitalize on is header-tags, which are headlines located on your website’s page. Google looks at header tags and uses them to understand what the page is discussing and how it will be ranked. One standard practice is to ensure header tags are about 55-60 characters long. Again, it’s important to filter out and revise meta-titles, headers, tags, and descriptions about every three months to increase visibility through optimization.
In 2021 it’s essential to not only have a good website but a great one at that. Sometimes businesses and organizations strategize so hard on an array of marketing efforts and initiatives but fail to realize that the most crucial piece of marketing should come from your website; it’s literally the launchpad for everything your company has to offer.
Your website should encompass all of your marketing efforts in one, from linking social media pages, gathering client emails to newsletters, blogs, news updates, photos, and more. It’s vital, sometimes make or break, that you have an easily accessible and intuitive website to keep clients and potential clients engaged.
To give you a hand and an insight into how to build your clientele and elevate public visibility, we’ve compiled a list of our top five qualities of a good website. Here ya’ go:
The accessibility of every website will determine how many seconds a person will spend on your site. In making your website accessible, be sure to have a clean interface, more visuals, less text. Do not make it difficult for your visitors to find information; make sure tabs are visible and concise. Remember, consistency is key, and be sure to align all content in the same format under each tab.
Another central point in building a solid website is to make sure the site is mobile optimized as a large-portion-of-visitors are viewing through a mobile device.
“Mobile accounts for approximately half of web traffic worldwide. In the third quarter of 2020, mobile devices (excluding tablets) generated 50.81 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.”
One note to remember and assist in influencing you to optimize your website on mobile and tablets is that it’ll improve your user accessibility and elevate your SEO rankings at the same time.
Optimize for Search and Social Web
Having a well-designed website is mandatory, but what’s the point if your website is not garnering any traffic? This is why it’s essential to follow a number of recommendations to maximize SEO optimization.
Keep in mind that to enhance visibility, tag EVERYTHING; tag pages and every single alt image. Be sure to optimize your website with popular keywords that people are searching for. For example, if writing about Instagram stories, you’d want to tag “Instagram stories,” “Maximize viewership Instagram stories,” “Add stickers to Instagram Stories,” and “Utilize Instagram stories tags to increase reposts.” Remember, utilizing keywords in the content and article links will also elevate your SEO optimization.
Google translate integration
Adding a google translate widget to your website will maximize your audience reach; while eliminating all barriers along the way. Often, integrating a google translate widget is free for many platforms and adding it to your website is painless.
Finally, adding a Google Translate widget poses the opportunity to assist with SEO optimization, content detection, and a full localized experience…which means all customers will be able to view your entire site in their native language.
Good photos/visual elements
Adding photo icons and visual elements to your website will enhance the aesthetic and readability of a site’s interface. It’s important to note that a good website should keep text to a minimum and let visuals lead the way.
A clean interface with many visuals will increase the likeliness that visitors of your site stay engaged and have no issue locating information. In a world where people’s attention is maintained by visuals and not text, having great photos on your website will take your site to the next level.
It’s important to continuously add content to your website to keep clients coming back and visiting often. But, never add content just to add content. It’s essential to provide value to your audience, the value they know they cannot get anywhere else.
It’s important to be succinct and to the point in all communication pieces on and off your website. Whether you’re publishing a press release, a blog, social media post, or updating your ‘about me’ sections…tell the story and eliminate the fluff because website visitors have tiny attention spans. Writing content for your website is important and a significant part of your company’s marketing…make it count!