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The TOC Blog: Public Relations Category

Information related to the public safety sector and public relations, social media, website design, and more.


Four Tips for Building Relationships With The Media

Having a tight relationship with the media is critical in growing your organization, building authenticity, and gaining credibility. But, many agencies and organizations struggle to set their footing in the media landscape, failing to forge relationships, often due to lack of time, skepticism, and mistrust. It’s imperative to understand that the media plays a vital role in communicating your...

Public Speaking Tips to Effectively Convey a Message to the Media and Public

Public speaking is a critical part of both public relations and public affairs. Being confident, understanding your audience and organization, and succinctly conveying communicative messages all play an important role in public speaking.  Here’s a fun fact, did you know most people would rather die than have to speak in public? format_quoteJerry Seinfeld“According to most studies, people's...

Preparing for a Press Conference? Here Are Five Tips to Ensure a Successful Rollout.

Giving your first press conference or sometimes even giving your 20th press conference can be a daunting experience. Maybe your agency is providing you with a week to plan, or perhaps you have less than a day before the conference; either way, we have your back. Staying on track and planning from start to finish is key to ensure you have total control of your conference and the messaging that...