• Mike Bires of TOC Public Relations

    Mike Bires is a retired law enforcement officer from Southern California. He was one of the early adopters of social media for use in law enforcement. He has spoken at the IACP and in Washington DC on law enforcement social media. Today, Mike is the Director of Operations for TOC Public Relations and oversees their website development operations.

Authored Articles

The Necessity of Transparency in Critical Incident Videos

The Necessity of Transparency in Critical Incident Videos

In today's dynamic landscape of public safety, transparency is an absolute necessity. This was a key message in a recent Lexipol webinar "Transparency Through Video: Best Practices for Creating Critical Incident Videos," which was presented by Tamrin Olden of TOC...

San Joaquin County Probation Department’s New Website

San Joaquin County Probation Department’s New Website

The Client: The San Joaquin County Probation Department provides probation services for San Joaquin County in California. The department was experiencing challenges in hiring new applicants as well as a poorly designed website through the county's portal. The Website...

National Real Time Crime Center Association’s New Website

National Real Time Crime Center Association’s New Website

The Client: The National Real Time Crime Center Association (NRTCCA) is a leading organization dedicated to fostering collaboration and innovation in the realm of crime analysis and law enforcement intelligence. The NRTCCA serves as a vital hub for advancing...

Hemet Police Department’s Upgraded Website

Hemet Police Department’s Upgraded Website

The Client: The Hemet Police Department is located in Riverside County, about 86 miles from downtown Los Angeles, in Southern California. The men and women of the Hemet Police Department provide law enforcement services to the 90,000 residents of the city of Hemet....

New Recruitment Website for Montclair Police Paying Off

New Recruitment Website for Montclair Police Paying Off

The Client: The Montclair Police Department is situated in San Bernardino County, approximately 36 miles from downtown Los Angeles, in Southern California. Committed to serving the community, the men and women of the Montclair Police Department work diligently to...

Boost Your Police Recruitment Website With These 5 Expert Tips!

Boost Your Police Recruitment Website With These 5 Expert Tips!

Is your department's recruitment website not showing up in search engine results? Don't worry; you're not alone. Many departments face this issue, but the good news is that there are steps you can take right now to improve your website's visibility. In this article,...

Your Community’s Concerns – Are You Addressing Them on Social Media?

YouTube Custom Handles For Police and Fire Departments

If you're involved in public safety, you know that having a YouTube account is essential for distributing your messages to your community. YouTube is great for expanding the reach of your recruitment videos, news releases, press conferences, and more. A recent YouTube...

Four Elements of a Solid Website Blog for 2022

Four Elements of a Solid Website Blog for 2022

As a communicator and content creator, one of your goals should always be to maximize the readership of the blog articles published on your website. Because what's the point in spending time researching and writing a well-thought-out blog article if no one is going to...