What Happened to IGTV?

What Happened to IGTV?

You might have noticed that IGTV can no longer be found on Instagram. In October 2021, Instagram released an update that merged IGTV with Instagram feed videos. Although this may not seem like that big of a change, it is! Instagram had explained its decision to pull out the IGTV button and said users were only finding IGTV content through the previews shared to the Feed and in Explore. This finding meant that IGTV was essentially leading to clutter and confusion rather than more engagement. 

Now that IGTV and Instagram feed videos have merged, you will see an additional icon next to the reels tab on your profile page. This icon is from the update and is now what we know as “Instagram Video.” Instagram Video has given us new features like trimming, filters, and people and location tagging as part of the updated upload experience. This will save creators a ton of time since they will no longer need to trim or add filters in an external app before posting to Instagram. 

You will still have access to a preview of your video available to be displayed on your feed. Regardless of how long your video is, you will be able to find it in the Instagram Video tab instead of the IGTV tab. From the video tab, viewers will be able to access all of your video content, whether you have a preview on your feed or not. Instagram reels will still have a separate tab remain on its own. All your IGTV videos posted before this update will be safe and available in the new Instagram Videos tab from now on. Instagram’s goal with these changes will be a more streamlined video experience. The Reels will continue to be separate from Instagram Video, so no need to worry about that changing as well.

Take advantage of videos and reels on Instagram. With all of these new updates and features, you can only imagine that Instagram will continue to grow as a video platform and be a large competitor against TikTok and Youtube’s YouTube Shorts. As Instagram keeps evolving and bringing new updates, your strategy should evolve and adapt as well. 

How to Garner a Targeted Audience on Social Media

The key to operating a successful social media account is to be intentional with everything.

We all want to grow our social audience, with not just a general audience but a targeted audience.

Because, what’s the point in operating a coffee roaster’s social media account and garnering followers who don’t even like coffee?

We, as professionals, can use so many social media tactics to maximize our engagement and build our list of followers who support our mission and business.

Here are the top four tips we’ve compiled to build an audience that will strengthen your engagement and lead to a sale or new client.  

Utilize tailored hashtags

Hashtags are so important on all social media platforms these days…yes, even on Facebook. 

If you want to grow a niche audience, one of the easiest ways to do so is to use a handful of targeted hashtags in your captions. 

Using the coffee roasters example again, search the most popular coffee-related hashtags in your search bar and use the top five, but only if the hashtags make sense to the content you are posting. Remember, be intentional. 

When you use those top hashtags, your content will be included in a feed featuring only coffee content where coffee enthusiasts will be skimming through. 

Follow similar accounts

Often, people are nervous about following similar social media accounts, but this is where you can grow your network and garner new ideas. 

Maybe the account isn’t exactly a competitor, but successful niche social media accounts are usually followed by people interested in that product, mission, or organization type. 

We tend to underestimate how often people follow the followers of their favorite social media accounts, so be intentional about who you follow and aim to only follow accounts similar to your brand.

Engage with other accounts

Spreading a little love in the form of a like and comment on accounts that you follow will be appreciated. The followers on the accounts you engage with will take notice of your interactions and likely click on your account to see what it’s all about.

Engaging in a meaningful way with other accounts is a great way to build genuine connections, leading to garnering more followers who support your brand. 

Optimize social media handle and bio

Utilizing a social media handle that is transparent in correlation to your business and services is so important on social media. Being as descriptive and succinct as possible with your handle could help you build that targeted audience you desire. 

If a person comes across your handle and it’s descriptive of your niche, the social media user will likely snoop around on your page and possibly give you a follow. 

When it comes to the bio on the social media accounts you manage, it’s imperative to be as descriptive as possible in a concise way, never leaving new visitors to your accounts confused about the services your brand offers. 

Our team at TOC PR is confident that by implementing some of these tactics into your social media strategy, you will begin to build a targeted audience for your brand in no time.

Protecting Your Mental Health

Social media is a great way to showcase your creativity and connect with different types of communities from all over the world. Social media platforms such as Instagram, Facebook, Twitter, or TikTok can inspire your creativity and push you to try new things or go places you have never even heard of. However, with all the hours we spend scrolling on our phones through all the different social media platforms, we might start to see our mental health decline.

It’s always entertaining to look through all the photos, videos, stories, reels, and everything in between, but it doesn’t always leave you feeling great afterward. Everyone experiences this, so know you are never alone.

Here at TOC PR, we thrive on creating content that stands out and showcases who we are. To do this, we are constantly scrolling and trying to find the next big social media trend and develop ways to utilize them and apply them to our work. It can still get a little overwhelming and discouraging at times trying to keep up, which is why knowing when to unplug for your mental health is crucial. 

Here are five tips we utilize to limit our screen time and promote mental wellness.

Create work-life boundaries and only allow yourself a certain amount of time per day on social media. As soon as you wake up, try to create a schedule for your day and include a couple of fifteen to thirty-minute breaks between tasks where you can scroll through social media if you choose.

Find time to digitally detox. If this means setting a timer, do it! It’s so easy to get distracted on social media, which is why your two-minute break can sometimes turn into an hour break. Setting a timer can help you stay on task and not get stuck scrolling for longer than you anticipated. 

Avoid comparing yourself and start unfollowing the accounts that don’t make you feel good. Pay more attention to how you feel after viewing certain accounts and posts and recognize the negative thoughts or feelings associated with them. You can easily avoid feeling that way again by simply unfollowing or blocking them.

Take advantage of mental health apps. There are so many different apps out right now that can help improve your mood, learn and practice meditation, provide therapy or advice, and so much more. Some examples of these apps are Moodkit, Talkspace, Headspace, and Happify.

Go outside to take breaks! A little fresh air never hurt anyone. Spending time outdoors can help you decompress and significantly reduce your symptoms of anxiety and depression.

Put your mental health first! Take advantage of the things you can do that benefit your well-being. It’s genuinely all about defining the boundaries you require, scheduling your time between work and life, and then actually committing to making those changes yourself to benefit your mind and schedule. Find what works for you and stick to it consistently. Your mental health will thank you.

Facebook hashtags, should you use them?

Since Facebook hashtags made their grand debut in 2013, their use quickly fizzled out and became pointless on the platform before making their big return in September 2020. 

Today, many social media managers are asking, do we use hashtags on Facebook again or not?

The short answer is: YES. Use hashtags to amplify your posts. 

In the past year, Facebook has made some significant changes to its platform. One of those changes is the re-implementation of #hashtags, which will now improve your organic reach and strengthen search engine optimization. 

“Facebook announced that it reemphasized hashtags as a way of bringing conversations about public events, people, and topics to the forefront. The world’s largest social network took into account the amount of buzz people tend to generate around popular television shows, sport games, and breaking events.”

socialbakers

You can now add hashtags to posts on business profiles, personal profiles, group posts, fan page posts, and comments. This is how organizations and agencies like yours can (again) capitalize on the use of hashtags on forthcoming Facebook posts.

Navigating through Facebook #hashtags

The next time you log on to Facebook, tap on the hashtag of any post…you’ll notice that you will be redirected to the tailored feed to that specific hashtag. For example, if you tap on #publicrelations, you will be redirected to the feed of all public relations posts on the platform.

You can also look for hashtags in the search bar, or you can type facebook.com/hashtag/example into your browser to be taken directly to its living feed. 

Again, just like Instagram, hashtags will now give your social media channels a boost in visibility, along with improving your SEO. 

How to implement hashtags into Facebook posts?

The biggest question you are likely wondering is, how many hashtags should I use on this platform? First off, just like any other social media channel, tailor all of your hashtags specific to your post and messaging. Just because #KimKardashian may be trending that day does not mean adding that hashtag to your post will help you in any way. 

Be intentional. Adding two or three tailored hashtags to your Facebook post is the golden number. But, as hashtags become frequent to your Facebook posts, you’ll have a better eye to determine precisely how many hashtags work best for the profile that you manage. 

Remember, don’t overdo it; strategically implement relevant hashtags to optimize your reach.