In today's digitally connected world, community engagement has transcended traditional methods, evolving into a dynamic and interactive process predominantly taking place online. Police and fire departments, as well as other public safety agencies, frequently use...
Authored Articles
California Requires Police Remove Booking Photos on Social Media
The dissemination of booking photos on social media has been a hotly debated topic in recent years. While some argue that the practice aids in maintaining public safety and transparency, others raise concerns over privacy and unwarranted reputational damage. In...
Uncover The Surprising Reasons To Keep Social Media Comments On
Are you sick of the haters and trolls using your department's social media platforms as a sounding board for their personal agendas? Wondering how to deal with it? In this article, TOC Public Relations CEO Tamrin Olden and Director of Operations Mike Bires lend their...
Boost Your Police Recruitment Website With These 5 Expert Tips!
Is your department's recruitment website not showing up in search engine results? Don't worry; you're not alone. Many departments face this issue, but the good news is that there are steps you can take right now to improve your website's visibility. In this article,...
Law Enforcement Social Media Policy
We're frequently asked if we have any examples of policies for law enforcement social media teams. Law enforcement policy on social media is a huge topic and several departments want to know how to create one and what to put in it. Because of this, we've written this...
Social Media Content Strategy for Law Enforcement Agencies
Social media has brought about a massive change in the way people communicate and interact with each other. With more than 3 billion active users worldwide and counting, social media is a vital tool for law enforcement and public safety agencies for communication,...
Creating a Successful Social Media Team
As the use of social media by law enforcement, the fire service, and government organizations continues to grow, so does the need for agencies to have a successful social media team. A social media team can help an agency connect with its community, share information,...
Viral Videos; Be Careful Chasing Vanity Metrics
We all love watching funny or entertaining videos involving those who work in a profession often surrounded by tragedies and the worst society has to offer. The men and women of law enforcement have a tough job many wish they could do, but only a few are qualified to...
Four Tips for Building Relationships With The Media
Having a tight relationship with the media is critical in growing your organization, building authenticity, and gaining credibility. But, many agencies and organizations struggle to set their footing in the media landscape, failing to forge relationships, often due to...
It’s Needed Podcast; Ep. 160 with Guest Tamrin Olden
Notes from The Show Producer: On this episode we will discuss the importance of why Police Departments need to utilize social media and have a strategy.