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The year 2024 was marked by a series of high-profile crises that underscored the importance of effective communication in times of turmoil. This article has selected three incidents to evaluate their response effectiveness and methodologies. While many crises occurred...
Introduction Hashtags are more than just social media buzz—they’re powerful tools that can help law enforcement agencies, fire departments, and public safety organizations elevate their communication and engagement efforts. By using well-chosen, strategic hashtags,...
As we look ahead to 2025, the landscape of public safety public relations - including social media and media relations, is poised for significant transformation. In a world where technology evolves at lightning speed, and the public’s expectations shift constantly, PR...
Social media platforms are critical tools for public safety agencies when it comes to engaging with the community, delivering timely information, and building public trust. Platforms like Facebook, Twitter, and Instagram have long been the go-to choices, offering wide...
Introduction In this fast-paced world of news and social media, misinformation poses a significant challenge for public information officers (PIOs). Misinformation can spread quickly, leading to public confusion and mistrust. It is essential to address misinformation...
The role of the Public Information Officer is vitally essential when it comes to crisis communications. How PIOs respond during a crisis can have a significant and lasting effect on public perception and trust. We turned to top experts from the field of communications...
In today's digitally connected world, community engagement has transcended traditional methods, evolving into a dynamic and interactive process predominantly taking place online. Police and fire departments, as well as other public safety agencies, frequently use...
The dissemination of booking photos on social media has been a hotly debated topic in recent years. While some argue that the practice aids in maintaining public safety and transparency, others raise concerns over privacy and unwarranted reputational damage. In...
Are you sick of the haters and trolls using your department's social media platforms as a sounding board for their personal agendas? Wondering how to deal with it? In this article, TOC Public Relations CEO Tamrin Olden and Director of Operations Mike Bires lend their...
Is your department's recruitment website not showing up in search engine results? Don't worry; you're not alone. Many departments face this issue, but the good news is that there are steps you can take right now to improve your website's visibility. In this article,...
We're frequently asked if we have any examples of policies for law enforcement social media teams. Law enforcement policy on social media is a huge topic and several departments want to know how to create one and what to put in it. Because of this, we've written this...
Social media has brought about a massive change in the way people communicate and interact with each other. With more than 3 billion active users worldwide and counting, social media is a vital tool for law enforcement and public safety agencies for communication,...
