Public Relations & Critical Incident Consulting
Public Safety Website Design & Development
Professional photo, video, and design services
When it comes to public trust, the first point of contact with a police department, fire agency, or public safety organization is often digital and not in person. A resident’s perception of your professionalism, transparency, and leadership can be shaped within...
TOC Public Relations is proud to share that our Downey PD recruitment videos has been recognized by Police1, earning a spot on their Top 10 Police Recruitment Videos of 2025 list. This marks the third consecutive year TOC PR’s work has been selected among the nation’s...
The Irvine Police Department (IPD) has unveiled its new recruitment website, joinirvinepd.gov, and it’s more than just a job board — it’s a storytelling platform that reflects the Department’s mission, values, and culture. Designed in partnership with TOC Public...
Here are five essential skills every public safety PIO should master: 1. Crisis Communication Emergencies don’t come with a script. PIOs must be able to craft clear, concise, and calm messages under pressure. Whether it’s a natural disaster, major incident, or...
In today’s media-driven world, video is a powerful tool for public safety agencies to inform, connect, and engage with their communities. Whether you're filming a recruitment campaign, a community update, or a behind-the-scenes look at your department, creating...
Public safety agencies can significantly improve their social media engagement and better connect with their communities by adopting a strategic, transparent, and community-centered approach. Here are several effective tactics: Be Consistent and Timely Regular...
When people think of branding, they often imagine logos, taglines, or marketing campaigns. But for public safety organizations—like police and fire—branding is about much more than appearances. It's about trust, identity, and connection. 1. Branding Builds Public...
As Independence Day approaches, many public safety agencies default to posting generic flag graphics or stock images with a "Stay Safe" message. While these are well-intentioned, they often blend into the noise. This year, set your department apart with social media...
In today’s competitive recruitment landscape, public safety agencies must evolve their outreach methods to connect with diverse, qualified candidates. One of the most underused — but highly effective — platforms for law enforcement and fire department recruitment is...
Conflict is a natural, yet challenging, aspect of a Public Information Officer’s (PIO) role. Whether you’re addressing community outrage after a high-profile incident or navigating controversy stemming from policy decisions, your ability to communicate calmly,...
In today’s fast-paced, hyperconnected world, media monitoring and social listening are indispensable tools for public safety agencies and government Public Information Officers (PIOs). These practices not only enhance situational awareness but also support more...
Creating eye-catching graphics doesn’t require expensive software or design expertise anymore - and thank goodness, because let’s be honest, most public safety social media managers don’t have a background in graphic design…last time I checked, they didn’t cover it in...
