• Mike Bires

    Mike Bires is a retired law enforcement officer from Southern California. He was one of the early adopters of social media for use in law enforcement. He has spoken at the IACP and in Washington DC on law enforcement social media. Today, Mike is the Director of Operations for TOC Public Relations and oversees their website development operations.

  • Tamrin Olden

    Tamrin Olden is a veteran public affairs officer, having worked for three law enforcement organizations in Southern California. Today, she has trained and consulted thousands of public safety and government personnel on all aspects of communications and public relations.

Authored Articles

California Requires Police Remove Booking Photos on Social Media

California Requires Police Remove Booking Photos on Social Media

The dissemination of booking photos on social media has been a hotly debated topic in recent years. While some argue that the practice aids in maintaining public safety and transparency, others raise concerns over privacy and unwarranted reputational damage. In...

Uncover The Surprising Reasons To Keep Social Media Comments On

Uncover The Surprising Reasons To Keep Social Media Comments On

Are you sick of the haters and trolls using your department's social media platforms as a sounding board for their personal agendas? Wondering how to deal with it? In this article, TOC Public Relations CEO Tamrin Olden and Director of Operations Mike Bires lend their...

Boost Your Police Recruitment Website With These 5 Expert Tips!

Boost Your Police Recruitment Website With These 5 Expert Tips!

Is your department's recruitment website not showing up in search engine results? Don't worry; you're not alone. Many departments face this issue, but the good news is that there are steps you can take right now to improve your website's visibility. In this article,...

Your Community’s Concerns – Are You Addressing Them on Social Media?

Law Enforcement Social Media Policy

We're frequently asked if we have any examples of policies for law enforcement social media teams. Law enforcement policy on social media is a huge topic and several departments want to know how to create one and what to put in it. Because of this, we've written this...

Social Media Content Strategy for Law Enforcement Agencies

Social Media Content Strategy for Law Enforcement Agencies

Social media has brought about a massive change in the way people communicate and interact with each other. With more than 3 billion active users worldwide and counting, social media is a vital tool for law enforcement and public safety agencies for communication,...

Your Community’s Concerns – Are You Addressing Them on Social Media?

Creating a Successful Social Media Team

As the use of social media by law enforcement, the fire service, and government organizations continues to grow, so does the need for agencies to have a successful social media team. A social media team can help an agency connect with its community, share information,...

Viral Videos; Be Careful Chasing Vanity Metrics

Viral Videos; Be Careful Chasing Vanity Metrics

We all love watching funny or entertaining videos involving those who work in a profession often surrounded by tragedies and the worst society has to offer. The men and women of law enforcement have a tough job many wish they could do, but only a few are qualified to...

Four Tips for Building Relationships With The Media

Four Tips for Building Relationships With The Media

Having a tight relationship with the media is critical in growing your organization, building authenticity, and gaining credibility. But, many agencies and organizations struggle to set their footing in the media landscape, failing to forge relationships, often due to...