Since Facebook hashtags made their grand debut in 2013, their use quickly fizzled out and became pointless on the platform before making their big return in September 2020.
Today, many social media managers are asking, do we use hashtags on Facebook again or not?
The short answer is: YES. Use hashtags to amplify your posts.
In the past year, Facebook has made some significant changes to its platform. One of those changes is the re-implementation of #hashtags, which will now improve your organic reach and strengthen search engine optimization.
“Facebook announced that it reemphasized hashtags as a way of bringing conversations about public events, people, and topics to the forefront. The world’s largest social network took into account the amount of buzz people tend to generate around popular television shows, sport games, and breaking events.”
You can now add hashtags to posts on business profiles, personal profiles, group posts, fan page posts, and comments. This is how organizations and agencies like yours can (again) capitalize on the use of hashtags on forthcoming Facebook posts.
Navigating through Facebook #hashtags
The next time you log on to Facebook, tap on the hashtag of any post…you’ll notice that you will be redirected to the tailored feed to that specific hashtag. For example, if you tap on #publicrelations, you will be redirected to the feed of all public relations posts on the platform.
You can also look for hashtags in the search bar, or you can type facebook.com/hashtag/example into your browser to be taken directly to its living feed.
Again, just like Instagram, hashtags will now give your social media channels a boost in visibility, along with improving your SEO.
How to implement hashtags into Facebook posts?
The biggest question you are likely wondering is, how many hashtags should I use on this platform? First off, just like any other social media channel, tailor all of your hashtags specific to your post and messaging. Just because #KimKardashian may be trending that day does not mean adding that hashtag to your post will help you in any way.
Be intentional. Adding two or three tailored hashtags to your Facebook post is the golden number. But, as hashtags become frequent to your Facebook posts, you’ll have a better eye to determine precisely how many hashtags work best for the profile that you manage.
Remember, don’t overdo it; strategically implement relevant hashtags to optimize your reach.