Top five benefits of LinkedIn for businesses, organizations, and agencies

There are many benefits a LinkedIn profile can provide a business, one of which is strengthening the credibility of the organization.

It’s often that businesses, organizations, and law enforcement agencies quickly hop on and distribute content amongst social media sites, such as Facebook, Instagram, and Twitter, but tend to forget about LinkedIn, a space filled with professionals and endless networking opportunities. 

With over 740 million users, LinkedIn is now a space where engagement and networking could lead to sales, new clients, valuable job candidates, new industry data and leading practices, and so much more. 

“The 2013 Sales and LinkedIn Study, which interviewed nearly 3,100 business owners, consultants, and career salespeople, said that most use free accounts on LinkedIn as a strategic prospecting tool and that “84 percent of users say they’ve generated several business opportunities from using LinkedIn.”

HuffPost

Out of every social media application that exists, LinkedIn is hands down the one that poses the most opportunity, and we do not want you to miss out. 

Here are the top five benefits of LinkedIn for businesses, organizations, and law enforcement agencies!

Elevate credibility

While LinkedIn is centered around recommendations and connections, this digital space is the perfect opportunity to elevate credibility. Other social media applications are often crowded with general users, while LinkedIn is flooded with professionals who specialize in your niche. With consistent interaction and buy-in from professionals within your niche or targeted audience, it’ll positively impact your credibility and trust from those across the digital sphere and the public. 

Grow audience 

One of the greatest benefits of LinkedIn is its algorithm. The reason why it’s easier to grow a business, organization, and agency page on LinkedIn is that when one of your connections comments or even likes a post you shared, your post will also populate onto the feed of their connections; thus, maximizing overall impressions. 

While you can also grow an audience on the other social media applications, LinkedIn will help you grow your targeted audience. Again, with referrals, recommendations, likes, comments, and shares, this will continue to strengthen your position within the niche and help grow your audience. 

Introduce products

LinkedIn is the perfect space to introduce new products and services to assist customers, clients, and other professionals achieve their goals. Debuting new products on LinkedIn will also allow you to garner feedback from professionals in the space before fully going public with the new products and services. This tactic will help generate buy-in from professionals in the field and lead to increased sales.  

Job candidates

There is no better place to vet job candidates than on LinkedIn and have the opportunity to connect a resume to a face. With LinkedIn being heavily centered around recommendations, endorsements, and referrals, it gives your business, organization, or agency the chance to recruit a valuable candidate who can make outstanding contributions to the team. It isn’t uncommon for a recruiter to already have their sights set on a professional in their LinkedIn network, and often, it’s a professional you’ve already connected and engaged with.  

“LinkedIn profiles reveal valuable information about people seeking jobs at your company, including their stability, their record of successful accomplishments, and their passion for what they do. By hiring and retaining these employees, your company will benefit from their expertise and energy.”

Rawson Internet Marketing

Search engines

Optimize. Optimize. Optimize. As a business, organization, and agency, likely, you’re always concerned with your performance in the Google search result pages. Good news, Google, along with several other search engines, rank LinkedIn posts and pages higher in the search engines, making it easier for your profile and content to be found online.

When your visibility is strengthened across search engines, it’s almost like a domino effect, as a user may come across your LinkedIn post on Google, and let’s say you shared your business’ website, they click the link, and that results in more traffic to your website; garnered through a search engine. 

If your business, organization, or agency is not on LinkedIn (yet), now may be the time to determine if this platform is of value to your team’s goals. While there is much opportunity for you to connect and engage with other professionals on this platform, which may lead to sales, audience growth, valuable job candidates, new industry data insights, and search engine benefits, TOC Public Relations is confident that you will make the right decision. 

TOC Public Relations Business Marketing Basics

Marketing plays a vital role in every type of business. Whether you are offering a service or a product, it’s important to strengthen your strategic business. There are three key marketing components every business needs to abide by in 2020: cohesive branding, strengthening your digital presence, and building trust by offering value. Here are three strategic tips and recommendations on how to improve your businesses marketing:

Branding
Branding is vital in marketing; it’s who your business is and provides you a distinct space apart from your competitors. Branding encompasses your business’s logo, visual elements, fonts, and color schemes to utilize throughout your marketing plan. It’s important to remain consistent and only use one logo across your website, social media, marketing materials, and everywhere else. Too many businesses clutter their branding by utilizing multiple variations of the same logo, making it more difficult for your audience and the public to understand your brand. For example, corporations such as Nike, Starbucks, and McDonald’s have a very distinct logo that remains consistent and is easily recognized worldwide. When it comes to your brand…be consistent.

Strengthen Digital Presence
Another item to implement into your business is to strengthen your online digital presence. In the 21st century, social media has taken the lead in connecting a company to clients and customers. Many businesses fail by trying to be all over the digital space by having a Facebook, Twitter, Linked In, YouTube, Pinterest, and more. When businesses aim to be everywhere, they fail at truly connecting at a signified space where their core audience is located. Understanding where your audience is located to determine which social media channels to use is key. It’s important to determine this because will you want to utilize the social channels that provide you the highest return on investment. If you are not earning a solid return on investment, is it worth your time?

What we have learned in 2020 is the importance of having a solid website. More than ever before, amid the pandemic, we have seen so many businesses revamping their websites this year. It’s essential to ensure your website is mobile optimized and secure and ensure your platform is not outdated. Once you have a well-established website, it’ll be easier for you to offer more value to your customers and clients. Another great way to communicate with your clients in a digital space without worrying about cluttering your followers’ social media feed is by generating and distributing an online newsletter. This is a cost-effective way to communicate with your clients or customers by offering them value through free articles and blogs in a digital newsletter format that links to your website, thus driving more traffic to your website and strengthening your digital presence.

Create Trust, Build Value
Create trust amongst your clients and customers by providing them a full scope of value. Offering your followers tips and resources, for free, is a great way to brand an organization, and this can be done digitally. The more you offer free valuable information to your clients, they will look to you for resources, are more likely to engage with your content, and refer you out to their network. This concept is called building trust, and building trust with your clients and customers generates brand loyalty. Remember, if your followers trust you, they’ll trust the products and services your organization has to offer. Always offer value.

Learn more here: https://fb.watch/28WDtPCVaV/