Why You Need To Be Doing Newsletter Marketing

Newsletter marketing is when companies send informational and product-focused content via email to a subscriber list that comprises potential and existing customers. You might not think that email marketing is beneficial for your business, but trust us, it is! According to Statista, in 2020, the number of global email users amounted to four billion and is set to grow to 4.6 billion users in 2025. Therefore, your business needs to have an outlet like email marketing that quickly and effectively gets the word out on new products, services, or deals that you offer. Newsletters can also direct your readers over to blogs or web pages that provide them with more detail about your business.

Newsletter marketing is essential because it keeps brands on top of consumers’ minds, establishing authority and notifying readers of products that may interest them. If you’re not using email marketing, you are missing out on significant opportunities for your business.

It is so important to have additional ways of communicating with your target audience. Of course, social media is the most effective way to keep your customers engaged with your business, but what happens if suddenly you don’t have access to it? We saw this happen recently on October 4th, 2021. Without warning, Instagram and Facebook shut down altogether. If these two platforms were the only way to connect with your audience and attract clients, you would be in trouble.

The most effective way to counter this issue is to start building your email list. You might have a list of subscribers that love what you do but don’t hear from you enough, or maybe you have tried to build a list of subscribers but failed. Don’t be worried; we can help you out. Start making that email list today, no matter how difficult or time-consuming it might be. Next, find the most simple yet effective way to set up and grow your list. It can be as easy as going on social media and directing your audience to subscribe to your newsletter or creating a pop-up on your website that gives viewers an option to enter their email addresses for the newsletter. Consistency is vital when it comes to creating an email list for newsletter marketing.

What We Use to Write Our Newsletters

The easiest way to write an effective newsletter is by utilizing an online platform. Our personal favorite and the one we found most customizable is Mailchimp! Some other great platforms are Constant Contact, Mailerlite, and Campaign Monitor. Online platforms are easy to use and allow you to create newsletters that reflect your client’s brands. You can also easily manage your subscriber list and utilize segments to create different groups of subscribers. 

What to Include in Your Newsletters

Whether you use MailChimp or not, here are five things you should always include in your newsletters to make them as successful as possible:

Creative Headlines

Subject lines should both persuade the reader to open the email and correctly represent the contents of the email.

Consistent schedule

Information in the newsletter should be specific to the business and target audience and sent out in scheduled time intervals. Frequency truly depends on the brand. For example, we send ours out once a week, while some clients send it out once a month. Find the right frequency for your brand, but remember to be consistent.

Call-to-action

Newsletters should always have a desire to be performed by the reader. Therefore, we like to include buttons or links that redirect our readers to blog posts or web pages related to the content in the newsletter.

clean format

Readers need to enjoy the email visually. If the email looks scattered and uncoordinated, the reader is less likely to read the email and more likely to unsubscribe. Also, keep the information minimal. Share a snippet of your blog or content with a call to action to “read more” if applicable. We are in a day and age of short time spans; we don’t want to lose readers to too much text.

optimize newsletters for mobile

Readers are more likely to open the newsletters on their mobile phones. Therefore, you must make sure that your newsletters are optimized for smartphones and tablets. Many email marketing platforms have customizable mobile styles that take effect when someone reads the email on their phone or tablet. The default styles include font size and line-height settings that work well on a smaller screen.

Newsletter marketing allows businesses to demonstrate authority and expertise on the subject of their services and products. We make sure our newsletter marketing strategies are always attractive and informative to our subscribers so that there is a level of trust placed between us. Newsletters are imperative in taking your brand marketing to the next level.

Subscribe to our newsletter below!

Qualities of a Good Website

In 2021 it’s essential to not only have a good website but a great one at that. Sometimes businesses and organizations strategize so hard on an array of marketing efforts and initiatives but fail to realize that the most crucial piece of marketing should come from your website; it’s literally the launchpad for everything your company has to offer.

Your website should encompass all of your marketing efforts in one, from linking social media pages, gathering client emails to newsletters, blogs, news updates, photos, and more. It’s vital, sometimes make or break, that you have an easily accessible and intuitive website to keep clients and potential clients engaged.

To give you a hand and an insight into how to build your clientele and elevate public visibility, we’ve compiled a list of our top five qualities of a good website. Here ya’ go:

Accessibility, mobile-optimized
The accessibility of every website will determine how many seconds a person will spend on your site. In making your website accessible, be sure to have a clean interface, more visuals, less text. Do not make it difficult for your visitors to find information; make sure tabs are visible and concise. Remember, consistency is key, and be sure to align all content in the same format under each tab.

Another central point in building a solid website is to make sure the site is mobile optimized as a large-portion-of-visitors are viewing through a mobile device.

“Mobile accounts for approximately half of web traffic worldwide. In the third quarter of 2020, mobile devices (excluding tablets) generated 50.81 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.”
Statista

One note to remember and assist in influencing you to optimize your website on mobile and tablets is that it’ll improve your user accessibility and elevate your SEO rankings at the same time.

Optimize for Search and Social Web
Having a well-designed website is mandatory, but what’s the point if your website is not garnering any traffic? This is why it’s essential to follow a number of recommendations to maximize SEO optimization.

Keep in mind that to enhance visibility, tag EVERYTHING; tag pages and every single alt image. Be sure to optimize your website with popular keywords that people are searching for. For example, if writing about Instagram stories, you’d want to tag “Instagram stories,” “Maximize viewership Instagram stories,” “Add stickers to Instagram Stories,” and “Utilize Instagram stories tags to increase reposts.” Remember, utilizing keywords in the content and article links will also elevate your SEO optimization.

Google translate integration
Adding a google translate widget to your website will maximize your audience reach; while eliminating all barriers along the way. Often, integrating a google translate widget is free for many platforms and adding it to your website is painless.

Finally, adding a Google Translate widget poses the opportunity to assist with SEO optimization, content detection, and a full localized experience…which means all customers will be able to view your entire site in their native language.

Good photos/visual elements
Adding photo icons and visual elements to your website will enhance the aesthetic and readability of a site’s interface. It’s important to note that a good website should keep text to a minimum and let visuals lead the way.

A clean interface with many visuals will increase the likeliness that visitors of your site stay engaged and have no issue locating information. In a world where people’s attention is maintained by visuals and not text, having great photos on your website will take your site to the next level.

Quality Content
It’s important to continuously add content to your website to keep clients coming back and visiting often. But, never add content just to add content. It’s essential to provide value to your audience, the value they know they cannot get anywhere else.

It’s important to be succinct and to the point in all communication pieces on and off your website. Whether you’re publishing a press release, a blog, social media post, or updating your ‘about me’ sections…tell the story and eliminate the fluff because website visitors have tiny attention spans. Writing content for your website is important and a significant part of your company’s marketing…make it count!