Training Classes

We train law enforcement and fire service public information officers (PIOs) and social media managers the skills required to properly accomplish their missions.

Here’s a sneak peek of our training.

Upcoming Classes

PHOTOGRAPHY

September 25, 2023
Coronado, CA

INFO/REGISTER

It’s not just a class.

It’s next-level training.

You won’t find yourself sitting in a classroom listening to an instructor tell you why you should be using social media. With us, you’ll get hands-on experience. From actually setting up a photo shoot, to streaming live video, to replying to negative comments, all of our students walk away having “been there, done that.”

The online community is congested. It takes a combination of technique, analysis, and knowledge of user emotion, attitude and perceptions to break through the noise and stir engagement.

CEO & Instructor

Tamrin Olden

Public Information Officer | Public Safety Marketing Tactician | Social Media Strategist | CEO & Business Owner

TOC Public Relations filming a news confernece

Classes Offered



Social Media



PIO



Photography



Mobile Video

Advanced Social Media

Not only does social media enable agencies to interact and build strong relationships with the public, but it is also a valuable tool during times of crisis when the public quickly needs critical information.

Upon completing this class, you will have the confidence and training needed to take your department’s social media program to the next level.

You will learn advanced tips, tricks, and tools to help you produce polished, engaging, and professional news releases, videos, graphics, and more! We’ll share the latest information about where you need to be on social media for 2023. Notable social media influencers recognize our instructors as thought leaders, ambassadors of the profession, and disrupters of the norm in public safety communications.

Topics Include:

Advanced photo and infographics
Basic video creation
Public safety branding and marketing
Legal and policy aspects of social media
Boosting reach and engagement
Livestreaming
News releases on social media
Developing and managing social media teams
Platform best practices
App and equipment recommendations

Public Information Officer

Today’s news releases and press conferences are different from the days of pre-COVID. The use of video and audio platforms, as well as the abundance of information given to the community has significantly increased.

What You’ll Learn:

Laws, policies, and procedures
How to develop and use a communications team
How to create easy-to-read posts
How to create engaging news releases
The secrets to great media interviews and press conferences
Breaking the norm with live news releases using social media
How to prepare and respond to messages on social media
The benefit of social listening
How to manage and communicate during a crisis situation
What a PIO “go bag” is and what it should contain
The benefits of establishing partnerships with the media
Managing personal exposure to critical and traumatic incidents

Photography

Great photos can have a dramatic impact on your department’s messaging, community relations, and recruitment efforts, as well as criminal prosecutions and investigations. They are an integral part of your department’s messaging and can immediately raise the perception of your department and its branding.

This class is taught by highly knowledgeable professional photographers who work in law enforcement. Their work is recognizable and respected in the law enforcement arena.

What You’ll Learn:

Manual photo shooting
Lighting considerations and techniques
Composition
Photo editing using pre-set filters
How to complete an actual photoshoot

Equipment Required:

Laptop
Memory card reader or adapter
Digital camera

Mobile Video

We will teach you how to plan, shoot, and edit video using your smartphone with easy-to-use apps and software. Whether it’s a PSA, community outreach, recruitment, or news release, you’ll learn all the tips and tricks needed to further your agency’s message.

Our workshops are taught by highly knowledgeable professional videographers that have extensive experience with creating content specifically for public safety and government organizations.

What You’ll Learn: