Getting Buy-In

How to Get Your Organization On Board, Involved & Engaged

Great content and outreach don’t happen in a vacuum. One of the biggest challenges for public agencies isn’t coming up with ideas, it’s getting leadership and employees to understand the value, participate and support the effort.

In this one-hour TOC Briefing, we’ll talk about practical ways to build internal buy-in, overcome resistance and create a culture where employees at every level are more willing to contribute, participate and help tell your organization’s story.

Topics covered include:

• Getting leadership to understand the value and support the effort
• Overcoming the “we’ve always done it this way” mindset
• Getting employees comfortable participating in photos, videos and social media content
• Identifying internal champions and using them to build momentum
• Making participation easy instead of creating more work for staff
• Breaking down silos and getting different units, divisions and departments involved
• Responding to common objections, resistance and lack of participation
• Recognizing and celebrating employees who contribute
• Creating expectations and systems that encourage ongoing participation
• Turning buy-in into a long-term culture, not just a one-time initiative