Social Media for Public Safety Supervisors
May 20, 2025
Newport Beach, CA
About The Course
In today’s digital landscape, social media plays a pivotal role in communication, public relations, and community engagement for police and fire departments. This course is designed for command staff, supervisors, and managers in public safety who are interested in enhancing their department’s social media initiatives.
Participants will gain insights into crafting effective social media strategies that promote transparency, build community trust, support recruitment efforts, and ultimately enhance public safety.
Through a blend of interactive discussions, case studies, and hands-on activities, attendees will develop the necessary skills and knowledge to create a strong online presence, foster community relationships, and navigate the unique challenges faced by public safety organizations in the digital realm.
Topics Covered:
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- The importance of social media in contemporary public safety
- The role of administrators and managers
- Strategies for gaining staff support and participation
- Best practices for content creation and captioning
- Innovative approaches to recruitment through social media
- Building your department’s social media identity
- Understanding analytics and algorithms
- Effective crisis communication techniques
- Utilizing critical incident videos and body-worn camera footage
- Creating and managing social media teams
- Establishing policies and procedures
- Legal and ethical considerations in social media use
To download the course flyer click here.
Travel Information
Airport:
John Wayne Airport (SNA)
Hotel:
VEA Newport Beach, A Marriott Resort & Spa
900 Newport Center Dr.
Newport Beach, CA 92660
(949) 640-4000
Balboa Bay Resort
1221 West Coast Hwy.
Newport Beach, CA 92663
(949) 645-5000
**Call to confirm rates.

Date
May 20, 2025
Time
8:00 AM – 5:00 PM
Location
Marina Park Community Center
1600 West Balboa Boulevard
Newport Beach, CA 92663

TOC Public Relations
425 30th Street #19
Newport Beach, CA 92663
Office
(909) 291-9199
info@tocpublicrelations.com