TOC Public Relations

Law Enforcement | Fire Service | Public Safety

Public Relations, OIS, and Critical Incident Consultation
Public Safety Website Design & Development
Recruiting, Critical Incident, and OIS Photo and Video Services

Social Media for Public Safety Supervisors

May 20, 2025

Newport Beach, CA

About The Course

In today’s digital landscape, social media plays a pivotal role in communication, public relations, and community engagement for police and fire departments. This course is designed for command staff, supervisors, and managers in public safety who are interested in enhancing their department’s social media initiatives.

Participants will gain insights into crafting effective social media strategies that promote transparency, build community trust, support recruitment efforts, and ultimately enhance public safety.

Through a blend of interactive discussions, case studies, and hands-on activities, attendees will develop the necessary skills and knowledge to create a strong online presence, foster community relationships, and navigate the unique challenges faced by public safety organizations in the digital realm.

Topics Covered:

    • The importance of social media in contemporary public safety
    • The role of administrators and managers
    • Strategies for gaining staff support and participation
    • Best practices for content creation and captioning
    • Innovative approaches to recruitment through social media
    • Building your department’s social media identity
    • Understanding analytics and algorithms
    • Effective crisis communication techniques
    • Utilizing critical incident videos and body-worn camera footage
    • Creating and managing social media teams
    • Establishing policies and procedures
    • Legal and ethical considerations in social media use

To download the course flyer click here.

Travel Information

Airport:
John Wayne Airport (SNA)

Hotel:
VEA Newport Beach, A Marriott Resort & Spa
900 Newport Center Dr.
Newport Beach, CA 92660
(949) 640-4000

Balboa Bay Resort
1221 West Coast Hwy.
Newport Beach, CA 92663
(949) 645-5000

**Call to confirm rates.

Admin Officer Scanning Social Media Feeds
Date

May 20, 2025

Time

8:00 AM – 5:00 PM

Location

Marina Park Community Center
1600 West Balboa Boulevard
Newport Beach, CA 92663

TOC Public Relations

425 30th Street #19
Newport Beach, CA 92663

Office

(909) 291-9199

Email

info@tocpublicrelations.com