Social Media Academy
September 15 - 16, 2026
Santa Maria, CA
About The Course
Social media, when utilized effectively, can serve as a vital tool for public safety and government agencies to engage with their communities, recruit new employees, communicate during emergencies, and disseminate important updates. In this course, you will explore advanced techniques, tips, and resources to create polished, captivating, and professional content. By the end of the course, you’ll feel empowered and prepared to enhance your department’s social media initiatives and make a significant impact.
Topics Covered:
- Creating engaging photos, videos, and graphics
- Writing engaging captions
- Developing an effective content strategy
- Understanding branding essentials
- Navigating legal and policy considerations
- Strategies for boosting reach and engagement
- Best practices for live streaming
- Crafting and sharing news releases via social media
- Building and managing social media teams
- Utilizing insights and analytics for improvement
- Optimizing platform features, settings, and best practices
- Recommendations for apps and equipment
To download the course flyer click here.
Travel Information
Airport:
Santa Maria Airport (SMX)
Hotel:
Radisson Hotel Santa Maria(Next to airport)
3455 Skyway Drive
Santa Maria, CA 93455
(805) 357-9891
Hampton Inn Santa Maria
2190 Preisker Lane
Santa Maria, CA 93458
(805) 424-1414
Course Fee
$499
