TOC Public Relations

Law Enforcement | Fire Service | Public Safety

Public Relations, OIS, and Critical Incident Consultation
Public Safety Website Design & Development
Recruiting, Critical Incident, and OIS Photo and Video Services

Social Media Academy

January 29 – 30, 2025

San Diego, CA

About The Course

Social media, when utilized effectively, can serve as a vital tool for public safety and government agencies to engage with their communities, recruit new employees, communicate during emergencies, and disseminate important updates. In this course, you will explore advanced techniques, tips, and resources to create polished, captivating, and professional content. By the end of the course, you’ll feel empowered and prepared to enhance your department’s social media initiatives and make a significant impact.

Topics Covered:

    • Creating engaging photos, videos, and graphics
    • Writing engaging captions
    • Developing an effective content strategy
    • Understanding branding essentials
    • Navigating legal and policy considerations
    • Strategies for boosting reach and engagement
    • Best practices for live streaming
    • Crafting and sharing news releases via social media
    • Building and managing social media teams
    • Utilizing insights and analytics for improvement
    • Optimizing platform features, settings, and best practices
    • Recommendations for apps and equipment

To download the course flyer click here.

Travel Information

Airport:
San Diego International Airport Lindbergh Field

Hotel:
Island Palms Hotel and Marina
2051 Shelter Island Dr.
San Diego, CA 92106
(619) 222-0561

**Call to confirm rates.

Tamrin Olden of TOC Public Relations teaching police officers in a classroom
Date

January 29 – 30, 2025

Time

8:00 AM – 5:00 PM

Location

Port of San Diego
Administration Training Conference Room 1st Floor
3165 Pacific Highway
San Diego, CA 92101

TOC Public Relations

425 30th Street #19
Newport Beach, CA 92663

Office

(909) 291-9199

Email

info@tocpublicrelations.com