Social Media Academy

About The Course

Social media, when utilized effectively, can serve as a vital tool for public safety and government agencies to engage with their communities, recruit new employees, communicate during emergencies, and disseminate important updates. In this course, you will explore advanced techniques, tips, and resources to create polished, captivating, and professional content. By the end of the course, you’ll feel empowered and prepared to enhance your department’s social media initiatives and make a significant impact.

Topics Covered:

• • Creating engaging photos, videos, and graphics
  • Writing engaging captions
  • Developing an effective content strategy
  • Understanding branding essentials
  • Navigating legal and policy considerations
  • Strategies for boosting reach and engagement
  • Best practices for live streaming
  • Crafting and sharing news releases via social media
  • Building and managing social media teams
  • Utilizing insights and analytics for improvement
  • Optimizing platform features, settings, and best practices
  • Recommendations for apps and equipment

To download the course flyer click here.

Travel Information

Airport:
Oakland International Airport
San Franscisco International Airport

Hotel:
Hilton Garden Inn – Emeryville
1800 Powell Street
Emeryville, CA 94608
(510) 658-9300

Hyatt Place – Emeryville/San Francisco Bay
5700 Bay Street
Emeryville, CA 94608
(510) 285-9232

Sonesta Emeryville – San Francisco Bay Bridge
5555 Shellmound Street
Emeryville, CA 94608
(510) 652-8777

**Call to confirm rates.