TOC Con Presenter
Mike Bires

Director of Operations for TOC Public Relations, Retired Police Officer & PIO

Mike Bires Will Speak About…

Get More Views on Your Recruitment Videos

So your agency spent some good money to have professionally produced recruitment videos made to aid in their pursuit of high quality candidates. But what have you done with it?

Placing the video on Facebook, Instagram or your website isn’t going to do the trick in terms of getting people to find it or even watch it. You want people to find your videos without you telling them where to find them.

TOC Public Relations’ own Mike Bires is going to show you how to “properly” get your videos on Google and YouTube, what you need to do to get them watched, and how to capitalize on viewers preferences.

Mike Bires’ Bio

Mike Bires is the director of operations for TOC Public Relations in Southern California. Mike oversees the support operations of the company and manages a team of website developers specializing in public safety-related websites.

Lolita Harper headshot

Mike was one of the original trendsetters in law enforcement’s use of social media. He has been published worldwide in white papers, and mentioned in several books including Shame Nation, The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs, and Time Magazine.

With over thirty years of military and law enforcement experience, he has the uncommon skill of “being a police officer who builds law enforcement websites with a social media and PIO background.”

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