Social media specialists and managers, listen up! As professionals in the field, we all understand the importance of posting on our business, client, or agency’s social media pages when our audience is most active.
Determining the hours and days of the week to avoid is key in garnering the most impressions and engagement; along with identifying the best time to post.
“Posts published on Wednesday between 10AM – 4PM and Thursday 9PM – 11PM receive the lowest engagement rates on average, making them the worst days to post on Instagram.”
Although posting “best practices” varies based on business/organization type and audience, typically, the time frames mentioned above are accurate. Refraining from posting on Instagram, Thursdays between 9 PM and 11 PM doesn’t pose much of a threat to social communications. But, not posting on Wednesdays between 10 AM and 4 PM does…because it’s a majority of the “typical” business day.
While keeping these practices in mind, it’s a great idea to plan ahead on Wednesdays to mitigate any scheduling issues. Of course, if there is a critical or emergency communication piece that needs to be issued on social, it doesn’t matter what time or day of the week it is; post it. Otherwise, on Wednesdays, we recommend you plan to post at the end of business, between 4:30 PM and 5 PM.
Also, according to our friends at Later (a social media management software), these are the worst times to post per day on Instagram in the US:
- Monday: 2 PM
- Tuesday: 1 PM
- Wednesday: 10 AM
- Thursday: 11 PM
- Friday: 9 AM
- Saturday: 8 PM
- Sunday: 4 PM
Now that we’ve identified the hours and days of the week you should avoid posting on Instagram, it could serve the accounts (that you manage) well if you set aside some time, sift through your Instagram insights to locate trends, and find the best unique time to post.
Moving forward, it’s imperative to keep these “posting” best practices in mind to maximize not only engagement but to maximize the ROI on all of your hard work.