This compelling presentation will delve into how CAL FIRE harnesses cutting-edge technology to streamline and enhance communication efforts in the midst of wildfire emergencies.

Attendees will gain valuable knowledge on strategic communication techniques and practical tools essential for managing and disseminating critical information.

Whether you’re a fire service or law enforcement PIO, public safety official, emergency manager, or involved in crisis response, this session will equip you with the expertise needed to navigate the challenges of wildfire communications, as well as other natural disasters, with clarity and confidence.

Chief Schuler is a seasoned expert in crisis communications, currently overseeing CAL FIRE’s comprehensive Communications Program. In this pivotal role, he ensures the timely, accurate, and authoritative dissemination of information for an organization that comprises over 12,000 personnel and manages nearly 600,000 emergencies annually. His leadership is crucial in maintaining clear and effective communication across the various facets of CAL FIRE’s operations.

A 26-year veteran of CAL FIRE including 18 years of dedicated service on Type 1 Incident Management Teams, Chief Schuler has been at the forefront of California’s largest all-hazard incidents, handling some of the most challenging situations in the state’s history. His extensive experience includes adeptly working with media, elected officials, and cooperating agencies, providing him with a unique perspective and skill set in managing complex communication scenarios during crises.

He holds a Bachelor’s Degree in Organizational Leadership and is a graduate of the Los Angeles City Leadership Academy.

Scott Gregory was appointed as the Deputy Director of Technology on July 13, 2020, a new role created to oversee and optimize critical technological systems across the Department. In this capacity, Scott is responsible for key technology decisions, ensuring that technological advancements and systems are deployed effectively statewide. He supervises the Information Technology Services, Telecommunications, and Research and Development programs, ensuring cohesive and efficient use of technology resources.

With over 25 years of experience in IT, Scott brings a wealth of expertise from local, state, federal government, private sector, and academia. Previously, as the State’s first Chief Innovation Officer, he was pivotal in launching California’s first statewide open data platform, innovation lab, and innovation academy. His contributions also include the creation of the first statewide GIS infrastructure and the California Geoportal. Before his state roles, Scott managed public safety and homeland security markets for Esri Inc., working on critical infrastructure assessments and threat intelligence. Scott’s extensive background is supported by a BA in Geography and an MBA, highlighting his commitment to leveraging technology for public safety and innovation.