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All across our country, police officers, deputy sheriffs, firefighters, and other public safety personnel have created accounts on Instagram, TikTok, Facebook, etc. The majority of these accounts and posts are a way to share information and keep in touch with family...
The dissemination of booking photos on social media has been a hotly debated topic in recent years. While some argue that the practice aids in maintaining public safety and transparency, others raise concerns over privacy and unwarranted reputational damage. In...
Are you sick of the haters and trolls using your department's social media platforms as a sounding board for their personal agendas? Wondering how to deal with it? In this article, TOC Public Relations CEO Tamrin Olden and Director of Operations Mike Bires lend their...
We're frequently asked if we have any examples of policies for law enforcement social media teams. Law enforcement policy on social media is a huge topic and several departments want to know how to create one and what to put in it. Because of this, we've written this...
Social media has brought about a massive change in the way people communicate and interact with each other. With more than 3 billion active users worldwide and counting, social media is a vital tool for law enforcement and public safety agencies for communication,...
As the use of social media by law enforcement, the fire service, and government organizations continues to grow, so does the need for agencies to have a successful social media team. A social media team can help an agency connect with its community, share information,...
We all love watching funny or entertaining videos involving those who work in a profession often surrounded by tragedies and the worst society has to offer. The men and women of law enforcement have a tough job many wish they could do, but only a few are qualified to...
If you're involved in public safety, you know that having a YouTube account is essential for distributing your messages to your community. YouTube is great for expanding the reach of your recruitment videos, news releases, press conferences, and more. A recent YouTube...
On July 23, 2021, California Governor Gavin Newsom approved Assembly Bill 1475, which regulates the posting of booking photos on social media platforms by law enforcement agencies. On January 1, 2022, California Penal Code Section 13665 became law. Here’s what you...
The key to operating a successful social media account is to be intentional with everything. We all want to grow our social audience, with not just a general audience but a targeted audience. Because what’s the point in operating a coffee roaster’s social media...
Since Facebook hashtags made their grand debut in 2013, their use quickly fizzled out and became pointless on the platform before making their big return in September 2020. Today, many social media managers are asking, do we use hashtags on Facebook again or not? The...
As video continues to lead the way across all social media platforms, live-streaming continues to increase in popularity due to its multi-faceted form of communication. If you have yet to Livestream for your business, organization, law firm, or law enforcement...
