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The TOC Blog: Marketing Category

Information related to the public safety sector and public relations, social media, website design, and more.


Viral Videos; Be Careful Chasing Vanity Metrics

We all love watching funny or entertaining videos involving those who work in a profession often surrounded by tragedies and the worst society has to offer. The men and women of law enforcement have a tough job many wish they could do, but only a few are qualified to earn the positions. All public information officers want to see their social media efforts paying off. The consideration of...

Police Recruitment Videos; Five Tips to Make Yours Effective

Police departments across the country are constantly searching for talented, passionate, and dedicated individuals who want to serve their community. One of the most effective and cost-efficient ways for police departments to attract top police candidates is through recruitment videos. Recruitment videos allow departments to give potential applicants a glimpse into their culture, mission,...

Why You Need To Be Doing Newsletter Marketing

Newsletter marketing is when companies send informational and product-focused content via email to a subscriber list that comprises potential and existing customers. You might not think email marketing is beneficial for your business, but trust us, it is! According to Statista, in 2020, the number of global email users amounted to four billion and is set to grow to 4.6 billion users in 2025....

Not-So-Basic Product Shots

Curious about how we take such professional-looking product shots? Don’t worry; we got you! Product shot photos look so effortless yet can be so challenging to get right. You change the way the product is sitting, the lighting, the angle, and the location, yet it still might not look how you want it. However, product shots shouldn’t be difficult. Here are some quick tips for creating...

Facebook Hashtags, Should You Use Them?

Since Facebook hashtags made their grand debut in 2013, their use quickly fizzled out and became pointless on the platform before making their big return in September 2020.  Today, many social media managers are asking, do we use hashtags on Facebook again or not? The short answer is: YES. Use hashtags to amplify your posts.  In the past year, Facebook has made some significant changes...

Live-Streaming Tips for Content Creators

As video continues to lead the way across all social media platforms, live-streaming continues to increase in popularity due to its multi-faceted form of communication.  If you have yet to Livestream for your business, organization, law firm, or law enforcement agency, what are you waiting for? We're kidding. But you really should begin implementing live-streaming into your social media...

Public Speaking Tips to Effectively Convey a Message to the Media and Public

Public speaking is a critical part of both public relations and public affairs. Being confident, understanding your audience and organization, and succinctly conveying communicative messages all play an important role in public speaking.  Here’s a fun fact, did you know most people would rather die than have to speak in public? format_quoteJerry Seinfeld“According to most studies, people's...

Is a Podcast an Effective Strategy to Market Your Business?

Determining if a podcast is the right fit for you and your business relies heavily upon the amount of time you're willing to take to create and promote content. The outcome of doing such effectively would be forging a tighter relationship with your clients, professional network, and the general public. Podcasts offer so much value if they're done right and are one of the newest, most...

Elevate Digital Media with Social Media Management Software

There are numerous social media management programs on the market today, and they all have the ability to assist you with planning cohesive content on a weekly, monthly, and even yearly basis. These management programs are an excellent choice for anyone out there who is in the market for efficiency and saving time by automating content shared across all platforms.  With social media...