As social sites like Instagram continue to develop their in-app video editing and effects capabilities, it seems like the available options for creating engaging videos just get more complicated. And what’s going to be most effective? 7-second videos using trending...
Social media has brought about a massive change in the way people communicate and interact with each other. With more than 3 billion active users worldwide and counting, social media is a vital tool for law enforcement and public safety agencies for communication, community policing, investigations, enforcement, and recruitment. As the use of social media continues to grow, law enforcement...
We all love watching funny or entertaining videos involving those who work in a profession often surrounded by tragedies and the worst society has to offer. The men and women of law enforcement have a tough job many wish they could do, but only a few are qualified to earn the positions. All public information officers want to see their social media efforts paying off. The consideration of...
Police departments across the country are constantly searching for talented, passionate, and dedicated individuals who want to serve their community. One of the most effective and cost-efficient ways for police departments to attract top police candidates is through recruitment videos. Recruitment videos allow departments to give potential applicants a glimpse into their culture, mission,...
Newsletter marketing is when companies send informational and product-focused content via email to a subscriber list that comprises potential and existing customers. You might not think email marketing is beneficial for your business, but trust us, it is! According to Statista, in 2020, the number of global email users amounted to four billion and is set to grow to 4.6 billion users in 2025....
Curious about how we take such professional-looking product shots? Don’t worry; we got you! Product shot photos look so effortless yet can be so challenging to get right. You change the way the product is sitting, the lighting, the angle, and the location, yet it still might not look how you want it. However, product shots shouldn’t be difficult. Here are some quick tips for creating...
Since Facebook hashtags made their grand debut in 2013, their use quickly fizzled out and became pointless on the platform before making their big return in September 2020. Today, many social media managers are asking, do we use hashtags on Facebook again or not? The short answer is: YES. Use hashtags to amplify your posts. In the past year, Facebook has made some significant changes...
A brand strategy is the single most important part of building and maintaining a successful business. From choosing a unique name to curating a meaningful logo, strengthening marketing efforts, recruiting the best team, and generating a set of core values… these are all imperative elements needed to build a successful business. A client or customer should never have to guess the...
As video continues to lead the way across all social media platforms, live-streaming continues to increase in popularity due to its multi-faceted form of communication. If you have yet to Livestream for your business, organization, law firm, or law enforcement agency, what are you waiting for? We're kidding. But you really should begin implementing live-streaming into your social media...
Public speaking is a critical part of both public relations and public affairs. Being confident, understanding your audience and organization, and succinctly conveying communicative messages all play an important role in public speaking. Here’s a fun fact, did you know most people would rather die than have to speak in public? format_quoteJerry Seinfeld“According to most studies, people's...
Determining if a podcast is the right fit for you and your business relies heavily upon the amount of time you're willing to take to create and promote content. The outcome of doing such effectively would be forging a tighter relationship with your clients, professional network, and the general public. Podcasts offer so much value if they're done right and are one of the newest, most...
