The TOC Blog
Building Trust Through Digital Transparency: Why Public Safety Websites Matter More Than Ever
Find out why it is important for law enforcement and public safety to have well designed and user-friendly websites.
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Company News
TOC PR Makes List of Police1’s Top 10 Police Recruitment Videos of 2025 For The Third Year in a Row
Vote for TOC Public Relations in the 2025 Police1 Recruiting Video of the Year.
Social Media
New Tools and Trends Every PIO Should Know for Smartphone Video
Learn how to use new tools such as AI and features in your smart phone to improve your content quality and production.
5 Essential Skills Every Public Safety Public Information Officer Needs
Public Information Officers (PIOs) play a vital role in public safety. They are the bridge between agencies and the community, ensuring accurate, timely, and trustworthy
Lights, Camera, Action: Basic Tips for Creating Professional Video
A handful of simple techniques public safety professionals can use to create polished, professional-quality video with ease.
Stronger Connections: Boosting Public Safety Engagement Through Social Media
Effective tactics for public safety agencies to improve their social media engagement and better connect with their communities.
Video
New Tools and Trends Every PIO Should Know for Smartphone Video
Learn how to use new tools such as AI and features in your smart phone to improve your content quality and production.
Lights, Camera, Action: Basic Tips for Creating Professional Video
A handful of simple techniques public safety professionals can use to create polished, professional-quality video with ease.
In the Media
Finding Your Niche in PR: Lessons from Tamrin Olden
In a recent episode of the PRessing On in Public Relations podcast, Tamrin Olden, CEO of TOC Public Relations, discusses how she found her niche
The PIO Podcast with Guest Tamrin Olden
Tamrin Olden of TOC Public Relations speaks with Robert Tornabene about law enforcement and public safety social media communications.
Marketing
Building Trust Through Digital Transparency: Why Public Safety Websites Matter More Than Ever
Find out why it is important for law enforcement and public safety to have well designed and user-friendly websites.
Finding Your Niche in PR: Lessons from Tamrin Olden
In a recent episode of the PRessing On in Public Relations podcast, Tamrin Olden, CEO of TOC Public Relations, discusses how she found her niche
Lights, Camera, Action: Basic Tips for Creating Professional Video
A handful of simple techniques public safety professionals can use to create polished, professional-quality video with ease.
Stronger Connections: Boosting Public Safety Engagement Through Social Media
Effective tactics for public safety agencies to improve their social media engagement and better connect with their communities.
Media Relations
Is Your Agency Transparent? You Might be Surprised.
Many agencies equate transparency with standard communication such as social media posts or press releases – but this is often “selective transparency” or “conditional transparency.”
5 Essential Skills Every Public Safety Public Information Officer Needs
Public Information Officers (PIOs) play a vital role in public safety. They are the bridge between agencies and the community, ensuring accurate, timely, and trustworthy
Tips for Public Safety PIOs on Communicating in Conflict
Whether you’re addressing community outrage or navigating controversy, these six tips will help you communicate calmly, accurately, and compassionately.
The Importance of Media Monitoring and Social Listening for Public Safety
Situational awareness, effective communication, crisis response, and community engagement through media monitoring and social listening.
Recruiting
Click. Apply. Serve. Exploring Irvine PD’s New Recruitment Website
Learn about Irvine Police Department’s custom recruitment website and what makes it stand out.
Using LinkedIn to Recruit the Next Generation of Police Officers and Firefighters
One of the most underused, but highly effective, platforms for law enforcement and fire department recruitment is LinkedIn
San Joaquin County Probation Department’s New Website
The new San Joaquin County Probation Department website designed by TOC Public Relations offers easy navigation, resources, news, and recruitment info.
Websites
Building Trust Through Digital Transparency: Why Public Safety Websites Matter More Than Ever
Find out why it is important for law enforcement and public safety to have well designed and user-friendly websites.
Click. Apply. Serve. Exploring Irvine PD’s New Recruitment Website
Learn about Irvine Police Department’s custom recruitment website and what makes it stand out.
Why Branding Matters for Public Safety Organizations
For public safety organizations—like police and fire—branding is about much more than appearances. It’s about trust, identity, and connection.
TOC Public Relations Partners with John Mattingly to Tell His Side of the Breonna Taylor Story
In the complex, often polarizing world of media narratives, presenting a balanced view is critical for police officers, firefighters, and media professionals.