The TOC Blog
More Than a Website: Inside the New Colton Police Department Digital Experience
Learn about Colton Police Department’s custom department website and what makes it stand out.
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Company News
TOC PR Makes List of Police1’s Top 10 Police Recruitment Videos of 2025 For The Third Year in a Row
Vote for TOC Public Relations in the 2025 Police1 Recruiting Video of the Year.
Social Media
The Digital Front Line: Social Media Strategy for Public Safety
I recently joined Jon Gray and Jack Schonely on the Hangar Z Podcast for a discussion on a topic that continues to transform public safety:
Lights. Camera. Credibility ; Mastering On-Camera Interviews
Learn how to build confidence, stay on message, and improve credibility during media interviews, press conferences, livestreams, and on-camera appearances.
Why Agencies Need to Think Beyond Facebook and Instagram
For years, Facebook and Instagram have dominated social media strategies for public safety agencies and government organizations. While those platforms still play an important role,
The Biggest LinkedIn Mistakes Organizations Make
Avoid these 7 mistakes when using LinkedIn for public safety professionals.
Video
New Tools and Trends Every PIO Should Know for Smartphone Video
Learn how to use new tools such as AI and features in your smart phone to improve your content quality and production.
Lights, Camera, Action: Basic Tips for Creating Professional Video
A handful of simple techniques public safety professionals can use to create polished, professional-quality video with ease.
In the Media
The Digital Front Line: Social Media Strategy for Public Safety
I recently joined Jon Gray and Jack Schonely on the Hangar Z Podcast for a discussion on a topic that continues to transform public safety:
Finding Your Niche in PR: Lessons from Tamrin Olden
In a recent episode of the PRessing On in Public Relations podcast, Tamrin Olden, CEO of TOC Public Relations, discusses how she found her niche
The PIO Podcast with Guest Tamrin Olden
Tamrin Olden of TOC Public Relations speaks with Robert Tornabene about law enforcement and public safety social media communications.
Marketing
Using Body-Worn Camera Footage on Social Media: A Strategic Tool for Transparency & Trust
Public Safety Agencies can use body-worn camera footage for positive community relations.
Building Trust Through Digital Transparency: Why Public Safety Websites Matter More Than Ever
Find out why it is important for law enforcement and public safety to have well designed and user-friendly websites.
Finding Your Niche in PR: Lessons from Tamrin Olden
In a recent episode of the PRessing On in Public Relations podcast, Tamrin Olden, CEO of TOC Public Relations, discusses how she found her niche
Lights, Camera, Action: Basic Tips for Creating Professional Video
A handful of simple techniques public safety professionals can use to create polished, professional-quality video with ease.
Media Relations
Truth Creates Trust: Why Authentic Visual Storytelling Matters in Public Safety
The next time you are scrolling through social media, pay attention to the imagery organizations use to communicate with their audiences. Much of it will
Lights. Camera. Credibility ; Mastering On-Camera Interviews
Learn how to build confidence, stay on message, and improve credibility during media interviews, press conferences, livestreams, and on-camera appearances.
Crisis Communications: Who Is Telling Your Story?
Sign up for TOC Public Relations online webinar, Crisis Communications: Who is Telling Your Story.
Is Your Agency Transparent? You Might be Surprised.
Many agencies equate transparency with standard communication such as social media posts or press releases – but this is often “selective transparency” or “conditional transparency.”
Recruiting
More Than a Website: Inside the New Colton Police Department Digital Experience
Learn about Colton Police Department’s custom department website and what makes it stand out.
Click. Apply. Serve. Exploring Irvine PD’s New Recruitment Website
Learn about Irvine Police Department’s custom recruitment website and what makes it stand out.
Using LinkedIn to Recruit the Next Generation of Police Officers and Firefighters
One of the most underused, but highly effective, platforms for law enforcement and fire department recruitment is LinkedIn
San Joaquin County Probation Department’s New Website
The new San Joaquin County Probation Department website designed by TOC Public Relations offers easy navigation, resources, news, and recruitment info.
Websites
More Than a Website: Inside the New Colton Police Department Digital Experience
Learn about Colton Police Department’s custom department website and what makes it stand out.
Building Trust Through Digital Transparency: Why Public Safety Websites Matter More Than Ever
Find out why it is important for law enforcement and public safety to have well designed and user-friendly websites.
Click. Apply. Serve. Exploring Irvine PD’s New Recruitment Website
Learn about Irvine Police Department’s custom recruitment website and what makes it stand out.
Why Branding Matters for Public Safety Organizations
For public safety organizations—like police and fire—branding is about much more than appearances. It’s about trust, identity, and connection.