You might have noticed that IGTV can no longer be found on Instagram. In October 2021, Instagram released an update that merged IGTV with Instagram feed videos. Although this may not seem like that big of a change, it is! Instagram had explained its decision to pull out the IGTV button and said users only found IGTV content through the previews shared to the Feed and in Explore. This finding meant that IGTV was essentially leading to clutter and confusion rather than more engagement.
Now that IGTV and Instagram feed videos have merged, you will see an additional icon next to the reels tab on your profile page. This icon is from the update and is now what we know as “Instagram Video.” Instagram Video has given us new features like trimming, filters, and people and location tagging as part of the updated upload experience. This will save creators a ton of time since they will no longer need to trim or add filters in an external app before posting to Instagram.
You will still have access to a preview of your video available to be displayed on your feed. Regardless of how long your video is, you can find it in the Instagram Video tab instead of the IGTV tab. From the video tab, viewers can access all of your video content, whether you have a preview on your feed or not. Instagram reels will still have a separate tab remaining of its own. All your IGTV videos posted before this update will be safe and available in the new Instagram Videos tab from now on. Instagram’s goal with these changes will be a more streamlined video experience. The Reels will continue to be separate from Instagram Video, so there is no need to worry about that changing as well.
Make sure to take advantage of videos and reels on Instagram.
With all of these new updates and features, you can only imagine that Instagram will continue to grow as a video platform and be a large competitor against TikTok and Youtube’s YouTube Shorts. As Instagram keeps evolving and bringing new updates, your strategy should evolve and adapt as well.