Social media marketing is critical in the digital sphere of the 21st century. It’s the easiest way to connect with clients, customers, and the public, but there’s one social media area many fail to use properly…their bio link.
We’ve all seen it, an Instagram post with a link in the caption, which is an unclickable URL that leads to nowhere and useless because a majority of social media users are not going to take the time to input the website into a browser manually.
A majority of social media platforms, including Instagram, Facebook, Twitter, Tik Tok, and YouTube, allow its user to add one link in the bio of their homepage. This link space, or what some like to call “social media real estate,” should be utilized at all times and optimized to benefit the client, as it could result in more leads and even sales.
Although these social media platforms only allow its user to use one direct link in the bio, many social media tools allow you to connect your audience to all of your content with just one single link in a micro-webpage.
Having the ability to connect your audience to multiple web pages in just one link is beneficial to your audience. It eliminates them from having to search around the webpage to find the content referenced in the caption of the social media post.
It’s best practice to ensure that you conveniently link your audience to the content you want them to view through a direct link. Remember, if they have to search for the content, let’s say, a “blog section” of your website to gain more information, the chances are that they will give up and move on from your site.
Social media links in bio tools such as Link Tree, Later, and Taplink pose the opportunity to drive more traffic, conduct payment processing, and track clicks to your website, enhancing the user’s connectability.
LinkTree
This is one of the most intuitive social media tools; with over 8 million users, it connects audiences to all of your content with just one link. What’s best about this platform is that it’s completely FREE, except for Link Tree Pro which is only $6 a month.
Link Tree allows users to add unlimited links, gain access to a QR code, add video links, video link customization, and link thumbnails. The pro version allows you to add leap links, conduct link scheduling, newsletter email sign-up, and add social icons.
Later
Later is the #1 social media marketing tool for Instagram. What’s great about this visual tool is that its link will open up a grid webpage where users can directly link products, articles, and email sign-up. What separates Later from all other similar tools is that it focuses on visualization, and the visual links to content can live forever. Plans for Later begin at FREE.99, while its most popular package is only $20.83 a month.
Later
“We believe that social media has become a visual experience, and we’ve designed our platform to help you visually plan and schedule your photo and video content.
Later helps streamline your social media strategy so you can set yourself up for more sales and success. Our features focus on visual scheduling, media management, marketing, and analytics. Here at Later, our goal is to simplify Instagram marketing and make it accessible for all businesses.”
Taplink
This social media tool is user-friendly and offers ample digital features to help the user capture more leads and sales. Taplink provides features such as placing unlimited links in one location, taking orders and processing online payments, accessing page view statistics, using links to other social media networks, and more.
Taplink is one of the most sought-after social media tools due to its value and return on investment. Its basic plan is FREE, while its pro plan is only $24 a year, and its business plan is only $54 a year.
